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Love Sets Them Free

Publicis Brazil
To support your son who wants to be a dancer and suffers bullying because of that. To leave your job to help your daughter who dreams of becoming a violinist.
These and other real stories about mothers who help their kids to express their individualities, even when they need to face society in doing so, were portrayed in Nestle's Nido Mother’s Day campaign.
Aiming to promote a reflection about respect for the identity of those we love and to support mothers who have been through similar situation, the commercial is tuned by Canadian singer Celine Dion's hit "Because You Loved Me" sung by a children choir. We re-signified the song in the voice of children: the lyrics, made from a woman to her lover, became a thank-you/tribute from the perspective of a son to his mother.