Maggi is a recognized brand in Brazil, but most remembered as a bouillon cube brand, as this has been the main focus of communication for over 60 years.
But Maggi has many other products in its portfolio: soups, spices, broths, creams, etc. Therefore, we needed to change the perception of the brand, especially in an increasingly competitive product universe.
To show all the preparation possibilities that Maggi allows, we created a simple modern and easy to understand campaign for all social classes in Brazil, and we used the most iconic asset of the brand: the Maggi logo.
But Maggi has many other products in its portfolio: soups, spices, broths, creams, etc. Therefore, we needed to change the perception of the brand, especially in an increasingly competitive product universe.
To show all the preparation possibilities that Maggi allows, we created a simple modern and easy to understand campaign for all social classes in Brazil, and we used the most iconic asset of the brand: the Maggi logo.
