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Give technology a break

Publicis Dubai, UAE
Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you imagine getting more than a billion requests every single week?
Are we not asking too much of technology?
Playing on this idea, KitKat launched a campaign showcasing the people behind the voices of Siri and GPS, the people we are now relying on for a lot of our needs. Kitkat wants us to imagine how technology gets millions of requests every single day. Two light and comical films imagined by Publicis Dubaï and directed by French award-winning director Vincent Lobelle, remind us that everyone deserves a break… even technology.