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Tourism Ireland

Glass of Thrones

Publicis•Poke, UK
The production of Game of Thrones called Northern Ireland its home for over a decade. So in 2019, as the show finally drew to a close, we needed to ensure its legacy would be forever connected with Northern Ireland’s own history and heritage. Driving tourism to her shores long after the show ended.
We took fans most searched, shared & talked-about Game of Thrones moments from the last decade, and immortalised them in six beautifully crafted, Northern Irish stained-glass window monuments. A modern data-driven twist on an age old artform befitting both the show, and Northern Ireland’s own rich heritage of stained-glass design and manufacture.
A new window was revealed each week to coincide with the release of a new episode. Together, they formed a pilgrimage trail across the city of Belfast, beginning with its traditional stained-glass roots in City Hall, eventually leading visitors to the home of the shows production at the Titanic Studios.

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