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Planet Fitness

What’s Gotten into Lindsay?

Publicis New York, US

Sorry Paparazzi, Lindsay Lohan is into a whole new kind of club these days, and she’s positively glowing. Planet Fitness’ hilarious, star-studded Super Bowl campaign leveraged the past life of the pop-culture icon to focus on what really matters when it comes to fitness: how it makes you Feel Fitacular. Featuring Danny Trejo, Dennis Rodman, William Shatner, Jeopardy Champion, Buzzy Cohen and Tik Tok star, Oneya D’Amelio, the spot was a huge success, landing on multiple top 10 lists and leading to Lindsay being a Twitter trending topic. Turns out, everyone loves to feel good.