With « Voitures à Vivre », Renault has always held a unique position in the automotive landscape and in people’s hearts. So, when Renault launched its new merchandising online store "The Originals", showcasing miniatures of Renault's most iconic models, we saw a perfect opportunity to revive the love for the brand and the passion for cars. With a series of strong visuals, we wanted to awaken childhood imagination. Forever kids!
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