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Bar Experience

Publicis Italy, Le Pub
The HoReCa industry has been confronted with unprecedented staff shortages, leading establishments to reduce their capacity or, in some cases, closing down. Heineken really believes that bar work can help young people build a successful career. That’s why the brand, will officially recognize bar experience in the hiring process. The backdoor of bars all across the Netherlands were chosen to convey this powerful message to potential candidates: “This backdoor can lead you to our front door.” Heineken is the first company in the world to both officially certify and consider bar experience as valuable to get hired.