In May 2020, due to a software bug, some auto-piloted cars confused Burger King signs with stop signs which led them to stop at the restaurants for no apparent reason.
The creative team jumped on the opportunity and created a unique promotion campaign called #AutopilotWhopper, giving every 'confused AI' a free Whopper.
The campaign was covered by most of the major business and technology news media, including Forbes, Business Insider, CNET, Automotive News among others.
This sparked a whole wave of discussions in the press on the topic of autonomous driving and debates on whether “smart” vehicules are really ready to drive on their own.