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Faces of fear

Publicis Conseil, France
A new wave of racism is striking the world, gaining ground and becoming more complex as it touches increasingly various communities. It is in these strained times that Licra released its latest PSA. Publicis Conseil gave voice to the real enemy behind racism: fear. The film showed that fear has one particular power: it can change its appearance at will, manipulate people and enter their heads. A power which can be orchestrated by those who want to divide us, even if this fear is not real.