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The Last Trophy

Publicis Brazil
After Senna’s death, the Brazilian government declared three days of mourning. But for F1 fans, this time was not enough. Until 2019, the interest in the category was dropping year after year. Heineken wanted to bring Brazilians back to the podium once again, and created “The Last Trophy”, a trophy with all Senna’s 41 trophies engraved. Cold metal forged with warm and passion. A piece of design, but also a way to inspire a new generation of drivers that grew up admiring Senna with the will to win.