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Pause is Power

Publicis Italy, Publicis Mexico

In a world that glorifies a toxic culture of winning at all costs, Powerade is the challenger brand that wants people to feel and believe that taking a pause is an act of power that will make them come back stronger. In an "Power of One" offering, Publicis Italy, Publicis Mexico, Leo Burnett Chicago and Digitas NY supported the launch of “Pause is Power”, a creative platform that supports athletes’ mental health worldwide, prioritizing wellbeing over winning.

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