Following the launch of the new global brand platform “Make Your Moment” last year, NESCAFÉ is back this summer with a new communication to promote its premium mix NESCAFÉ Gold Cappuccino.
The NESCAFE Gold Cappuccino campaign, that went live in the UK in July reminds us to “Make Your Me-Moment Matter”
“In our increasingly complex and busy lifestyle, it is important and necessary to have some me-time, to switch off, and enjoy a treat. With the perfect blend of naturally sourced coffee and milk for a delicious frothy experience, made in an instant, NESCAFÉ Gold Cappucino provides the perfect excuse for a me-moment.”says Meritxell Alegre, Marketing Manager at NESCAFÉ EMENA.
The film features a man who has just closed his laptop while working from home when his smartwatch sends him another notification. Should he respond to this reminder or ignore it and enjoy a moment for himself?
The new campaign developed by Publicis Conseil and produced by Prodigious is a reminder to take a moment for yourself, to sit back and savour great coffee, and the rich aroma and taste of NESCAFÉ Gold Cappucino.
The campaign will be aired at the European level, supported with a full audience-led digital ecosystem.
CREDITS:
NESCAFÉ
NESCAFÉ Head of Marketing (zone EMENA): Ilias Papadopoulos
NESCAFÉ Marketing Manager (zone EMENA): Meritxell Alegre
NESCAFÉ Senior Brand Manager (zone EMENA): Emily Roberts
NESCAFÉ eBusiness Lead (zone EMENA): Belen Sagrario
NESCAFÉ Global Communications Director (SBU): Zenas Liritis
NESCAFÉ Gold Premium Mixes Global Brand Director (SBU): Cristina Sanchez
Agency
Creative Agency: Publicis Worldwide (Publicis Conseil and Publicis Italy)
Global CCO Publicis WW: Bruno Bertelli
Executive Creative Director: DavideBoscacci
CD/Head of Copy: Daniela De Seta
CD/Art Director: Stefano Knoll
Junior Copy Writer: Olga Alonso
Junior Art Director: Alexia Vindret
General Manager: Dennis DeYonker
Executive Director: Axelle Issartel
Business Director: ShannonEddy
International Account Director: Michelle Rogan
International Account Manager: Camille Bignon
Strategic Planner: Daniel Groh
Film
Production House: Prodigious
Co-CEO Prodigious France: Christopher Thiery
Chief Executive Producer: Romain Guilbert
Head of Production: Thomas Marion
Senior Production Manager: Myriam Katz
Producers: Thibaud Garron
Directors (acting): Samuel & Gunnar
DOP: Nico Pulsson
Director (table top): Jean Paul Frenay
Photograph: Felix Reed
Print Producer: Paul Gazai
Line Producer: David Chouchana
Post Production: Prodigious
Post Producer: Fréderic Tessier
Music
Sound producer: Emmanuel Desmadryl
Track Title: Stand by Me
Publisher: Sony ATV France
Composers/authors: Ben King, Jerry Leiber, Mike Stoller
Label/master: Prodigious
Arrangements: Julien Daïan
