“Publicis developed our corporate campaign ‘Ten Little fingers’, the first corporate campaign since many years, to emphasize the emotion we wanted to share at a key moment of our history, when France Telecom Group became Orange in 2013.
This campaign highlights the power of the digital technology, and the even more central role it will play in the future, to achieve anything, anywhere, at any time.
And, with the sentence “The digital revolution is underway. At Orange, we're innovating so that you can make the most of it”, Orange communicates its new vision: listening to each of its customers, to provide better support, and to connect them with what is useful in their lives.”
Anne Imbert Head of Orange Corporate Advertising & Brand Performance