How to create and sustain a strong customers engagement a year ahead of the actual product launch?
Total download: +200 000.
Total videos views: 500 000.
Total hacks: 8,7 millions.
Top 5 in Canadian App Store.
Unpaid media impressions: 10 480 000.
Watch_Dogs Live exceeded all expectations. It received double the projected downloads in half the time, millions of hacks, loads of views and quickly became one of the top 5 games in the App Store.
And the influencers? They loved it, giving us a huge media push.