Challenge

How to create and sustain a strong customers engagement a year ahead of the actual product launch?  

Solution

Ubisoft

Watch Dogs

Publicis Montreal

Results

  • Total download: +200 000.

    Total videos views: 500 000.

    Total hacks: 8,7 millions.

  • Top 5 in Canadian App Store.

    Unpaid media impressions: 10 480 000.

  • Watch_Dogs Live exceeded all expectations. It received double the projected downloads in half the time, millions of hacks, loads of views and quickly became one of the top 5 games in the App Store.

    And the influencers? They loved it, giving us a huge media push.

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