How to improve brand performance by addressing an economic and social issue?


Renault, Dacia

Sponsor Days

Publicis Italy


  • Over 4.000 small businesses participated in the online contest, of which 3 had their names appearing on Udinese’s jersey.

    Nearly 7 million people watched the games and 95% of national TV and press covered the story in over 700 news stories.

    Media impressions: over 122.000.000, equal to 500k € of free media spaces.

  • Growth of Dacia Facebook fans: +52%.

    Growth of Dacia Twitter followers: +30%.

  • Impressions #sponsordays 3.012.179 during the matches.

    #sponsordays in the Top 4 Italian trending topics.

    4.053 Dacias have been ordered.

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