How to improve brand performance by addressing an economic and social issue?
Over 4.000 small businesses participated in the online contest, of which 3 had their names appearing on Udinese’s jersey.
Nearly 7 million people watched the games and 95% of national TV and press covered the story in over 700 news stories.
Media impressions: over 122.000.000, equal to 500k € of free media spaces.
Growth of Dacia Facebook fans: +52%.
Growth of Dacia Twitter followers: +30%.
Impressions #sponsordays 3.012.179 during the matches.
#sponsordays in the Top 4 Italian trending topics.
4.053 Dacias have been ordered.