Challenge

How to become the trending topic on social networks in less than 20 minutes?

Solution

Lactacyd

#Sleeping Pantyless

Publicis Brazil

Results

  • Trend topic Twitter in less than 20 minutes.

    Top 10 Youtube.

  • 105 million impacts on social networks.

    310% more views than expected.

  • Youtube click rate 3x higher than average.

More Lead the Change Cases

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