Challenge

How to bypass the apparent apathy of civic authorities towards dangerous potholed roads?

Solution

Apollo

Adopt a Pothole

Publicis India

Results

  • 6000 likes in 22 days.

    3,9 million impressions in 22 days.

  • Click to conversion ratio 61,5%.

    Free media coverage and buzz.

  • 2013 CANNES LION ADVERTISING FESTIVAL SILVER
    (Category-Public Relations).

More Lead the Change Cases

More

Contact Us

Find your closest contact.

Not what you’re looking for? Find our other offices.