By 2050, we will have to produce 70% more energy

Change is everywhere and impacts businesses in different ways – some directly and others more subtly. That's why at Publicis we share our in-depth knowledge and analysis of change with our clients to help them Lead The Change.

In 2020, the number of internet devices will exceed 50000000000

Such a movement will have a dramatic impact on consumers’ attitudes and behavior. Let's investigate them with our approach to help our clients Lead the Change.

By 2020, the 3D printing market will increase by 350%

At Publicis, we work with brands and help them discover the best way to take advantage of this new change and Lead the Change.

In one minute, 571 new websites are created

The internet is no longer just a channel – it’s a lifestyle. What impact does it have on your business and customers and how can you Lead the Change?

70% of online visits convert into store visits

 With respect to the whole purchase process, let's discover together how to Lead the Change.

Lead The Change

Publicis Worldwide approach today: Lead the Change

We believe that change has become the defining characteristic in today’s business environment. The brands that thrive are those that understand this and are designed to manage, capture and leverage the change in the world around them. To that extent, Publicis’ founder Marcel Bleustein-Blanchet’s spirit is still alive: You have to lead the change, if you don’t want to be led by change.

In a world of accelerated change, the future of a brand and business cannot be predicted precisely, but it can be imagined. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. In order to keep their relevance among customers, managing change and uncertainty is a pre-requisite. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. In more than 80 countries, our agencies work with a wide range of clients and company cultures. But in our network we all share a common ambition: to help our clients and their brands to be and remain the leaders they want to be, to Lead The Change.

Publicis Worldwide Vision

Be the preferred creative partner for our clients' marketing transformation.

Lead the Change Cases

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