Publicis Worldwide Global Team

MANAGING DIRECTOR

MANAGING DIRECTOR , PUBLICIS WORLDWIDE INDIA

Srija Chatterjee

Srija Chatterjee is Managing Director at Publicis Worldwide’s India operations that include Publicis Ambience, Publicis Capital, Publicis Beehive, Publicis Health and Publicis Business. She oversees growth & strategy at the agency and manages a plethora of brands including L’Oreal, Nestle, ZEE, Bharti AXA, Heineken, MX Player, Sanofi, Unilever, Citibank, UB Group, HDFC MF among others.

Methodical, strategic and a good judge of creative, Srija is a firm believer in people and product with a vision to propel the agency to be amongst the best in India. Leveraging the Groupe’s ‘Power of One’ credo, she has essayed a critical role in expanding capabilities in data, dynamic creativity and digital business transformation, the three key factors that are going to lead the industry of the future.

Her industry experience spans over 20 years and includes leadership roles across India and Singapore managing key regional and multinational brands in these markets.

Srija is an award-winner in her own right, having led integrated cross-disciplinary teams across creative, digital, PR, shopper and activation for local, regional and global brands alike.

Srija Chatterjee

MANAGING DIRECTOR
PUBLICIS WORLDWIDE INDIA

Chief Strategic Officer

Chief Strategic Officer , Publicis Groupe France

Valérie Henaff

After two postgraduate studies at Sorbonne University, one in Psychology & Sociology and the other in Marketing, Valérie started her career in the Strategic Planning Department of the Callegari-Berville agency, where she spent 7 years.

In 1996, she joined BDPP as Strategic Planning Department Managing Director.

In 1998, she founded BDDP & Fils as co-President of the agency with Olivier Altmann.

In 2004, she joined TBWA Paris and took over the management of the Strategic Planning Department of TBWA France Group.

Valérie Henaff joined Publicis Conseil as Manager Director in charge of the Strategic Planning in 2006. She was appointed Managing Director of Publicis France in December 2011.

In 2014, she has been named Chief Executive Officer of Publicis Conseil.

In 2016, she has been appointed Global President of Publicis Worldwide. To this function is added in 2019 that of CSO and CSR manager of Publicis France.

Valérie Henaff

Chief Strategic Officer
Publicis Groupe France

Head of Account Management Publicis New York

Head of Account Management Publicis New York , Global Client Lead Publicis North America

Gail Hollander

Gail Hollander is EVP, Global Client Lead for many of the NA CPG Brands. While her portfolio is currently NA centric, Gail also has deep, global experience.

Gail is a passionate, experienced executive with a proven track record of growing Brands and businesses in the ever-evolving marketing and advertising landscape. Gail is skilled in building high functioning, agile, collaborative and multi discipline teams, to meet evolving needs of Brands/businesses today. She has proactively retooled Agency teams to deliver in the age of data, dynamic consumers and adaptive technologies. As head of Account Management at Publicis NY, Gail is focused on creating passion and discipline for the craft of great business leaders.

Gail is an accomplished CPG marketer. She has built brands for a number of global blue chip companies such as P&G, Nestle, Unilever as well as AT&T, Target and American Express. She was selected as the first ever "scale" BAL for Procter & Gamble. In this capacity, Gail was responsible for leading end-to-end strategy, communications and platform development across all channels and agencies for the Family Care Brands. Gail led the development of a new Agency model for the US Nestle brands, growing the portfolio across Publicis entities.

As an innovator, Gail increases capability and capacity. For example, she has re-tooled the Account Management department twice. She continuously increases craft and capability as exemplified by a one-of-a-kind training program for newly minted BAL's, building a new Interdependence Agency model and developing core competencies covering insight, real time marketing and the use of analytics. Currently, Gail is focused on building a dynamic “Power of One” organization designed to deliver ene to end capabilities that drive business growth.

Gail is known for working collaboratively with agency partners to exceed business objectives and delight her clients.

Across her career, Gail's business efforts have resulted in numerous awards including Effies, Cannes Lions and prestigious P&G Brand Building awards.

Gail Hollander

Head of Account Management Publicis New York
Global Client Lead Publicis North America

Worldwide Account Director and Brand Agency Leader P&G Oral Care

Worldwide Account Director and Brand Agency Leader P&G Oral Care , Publicis New York

Angela Pasqualucci

Angela Pasqualucci is EVP, Worldwide Account Director and Brand Agency Leader (BAL) on Procter & Gamble’s global Oral Care business. She leads the Publicis Groupe global team (including Publicis Worldwide, SMG, Arc, Saatchi X, Digitas, Medicus, Conill, Burrell, WPP’s Landor and Catalyst) to deliver big ideas and integrated plans by leveraging a collaborative agency partner model. Angela was the first BAL and a pioneer in guiding P&G and her business to success in this new model. Following the success of the Oral-B BAL pilot model, P&G awarded Publicis Worldwide the total Oral Care global BAL assignment led by Angela. Under her leadership, P&G’s Oral Care sales and share have consistently grown.

Prior to becoming the BAL for Oral Care, Angela managed P&G’s global Family Care businesses at Publicis, including: Bounty, Charmin, Puffs and Tempo. All of which grew in sales and share consistently while she was at the helm.

Angela joined Publicis NY in 2003 from Arnold Worldwide NY, where she managed P&G brands in the Family Care, Beauty Care and Fabric Care business units for over ten years.

Her brands have won numerous awards including Cannes Lions, Clios, Effies and NY Addys, to name a few. Oral Care was honored P&G’s inaugural Brand Building Officer Excellence Award in 2010 for best end-to-end brand building. In 2011, Oral Care was awarded P&G’s most prestigious honor, the R.V. Goldstein Award, for best global brand building.

Angela Pasqualucci

Worldwide Account Director and Brand Agency Leader P&G Oral Care
Publicis New York

Chief Executive Officer, Publicis New York

Chief Executive Officer, Publicis New York , Chief Strategy Officer, Publicis Groupe

Carla Serrano

Carla is CSO of Publicis Groupe and CEO of Publicis NY. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and across all four solution hubs.

After graduating from McGill University with a BA in English and Psychology, she started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. She cut her teeth in the business working on iconic brands like Apple and Nissan. After four years, she moved to BBDO to work on PepsiCo brands. It was through the launch of Aquafina, one of the first mass bottled water brands in the US that she discovered her love for NY.

In 1999, she joined TBWA Chiat/Day in NY as a senior planner working on global accounts like Cadbury and Absolut. This was also the time of the dotcom brand boom. For Carla, brands like Orbitz and Cosmos served to lay the foundation for her interest in defining strategies for early tech brands as well digitally-led experiences. At TBWA, Carla helped socialize and optimize their two network keystone disciplines: Disruption and Connection Planning.

After four years, she joined Berlin Cameron & Partners as planning director. There, she pitched and won many accounts like Samsung, Coca-Cola, Moet-Hennessy & Heineken. The agency was recognized as Adweek's Agency of the year in 2004 after incredible new business wins and became known for culturally-igniting strategy and work.
 Carla spent five years at Berlin Cameron rising to President of the NY office. In 2009, she returned to TBWA Chiat/Day as Chief Strategy Officer. While there, she helped merge the classic skills of account planning, media arts and digital strategy to develop a truly integrated approach to help clients' businesses. She also pitched and won global accounts such as Kraft and GSK.

Her growing interest in integrated business solutions led her to join Naked Communications, a strategic consultancy that specialized in consumer engagement and renegade creative processes. Carla reveled in the diverse types of projects Naked offered. While there, she helped Playboy reinvent their business, NBC Universal develop social content influencer process and launched new brands for Capital One, Mondelez and Novartis. After two years, she was promoted to CEO of North America.

Today, her experiences continue to fuel her passion for seamless strategic innovation in service of transformative business solutions.

Carla Serrano

Chief Executive Officer, Publicis New York
Chief Strategy Officer, Publicis Groupe

Chief Digital Officer

Chief Digital Officer , Publicis North America

Dawn Winchester

A world-class digital and marketing leader with over 20 years experience, Dawn joined Publicis North America in 2014 as our Chief Digital Officer to spearhead the agency’s digital transformation. Current Publicis North America clients include Publicis North America clients including Citi, P&G, Cadillac, AXA, Red Lobster, Abbott Nutrition. She also serves as Global Managing Director of Nurun, Publicis Worldwide's global digital agency.

Prior to Publicis, Dawn was Chief Marketing Services Officer at R/GA where she spent 14 years of her career. As a key architect of R/GA, Dawn has produced some of the most successful and award-winning case studies in digital marketing, as well as products and services for leading global brands such as Nike, Bank of America, Coca Cola, Capital One, Microsoft, Samsung, Unilever, Verizon and Wal-Mart.

Before R/GA, Dawn was VP/Management Supervisor of Ammirati Puris Lintas Digital where she managed the Ameritech and UPS accounts. And before that, she founded and directed BK&S Interactive.

Dawn holds a BA in literature from New York University.  Dawn and her husband reside in New York City’s Chelsea neighborhood and they frequently visit their country home in the Catskill Mountains. 

Dawn Winchester

Chief Digital Officer
Publicis North America

Global Chief Creative Officer, Publicis Worldwide

Global Chief Creative Officer, Publicis Worldwide , Chief Executive Officer, Publicis Italy

Bruno Bertelli

Bruno joined Publicis Worldwide in January 2011 as ECD of Publicis Italy, together with creative partner Cristiana Boccassini. Following the growth of the Heineken client, they were soon after appointed Global Creative Directors at Publicis Worldwide. Bruno’s role grew to see him take the lead as CEO of Publicis Italy (2014) and ECD of Publicis Worldwide Western Europe (2015).

In May 2016, Bruno was promoted to Global CCO of Publicis Worldwide, a role which sees him representing the global creative board and clients of Publicis Worldwide, which include Renault, Nestlé and Heineken. Prior to Publicis Worldwide, Bruno was ECD at JWT Rome on high profile international accounts.

Bruno is a regular judge and speaker at global festivals including Eurobest, Cannes and NY Festivals. He is the most awarded Italian creative in the world with international awards including 69 Cannes Lions (14 gold), one Grand Clio and one Grand Prix at the NYF.

Born in Verona, Bruno graduated in Semiotics and attended the school of Visual Arts, after which he started his career as a copywriter in New York

Bruno Bertelli

Global Chief Creative Officer, Publicis Worldwide
Chief Executive Officer, Publicis Italy

Chief Executive Officer

Chief Executive Officer , Publicis Communications North America

Andrew Bruce

 

Andrew Bruce is CEO of Publicis Communications North America. In this role, he oversees all Publicis Groupe creative agencies in North America, including Publicis, Saatchi & Saatchi, Fallon, Leo Burnett, MSL and Prodigious. He is also a member of the Publicis Groupe Management Committee and Publicis Groupe’s US Executive Committee.

In addition, Andrew is CEO of Publicis Worldwide North America, a position he has held since December 2013. Under his leadership, the agency experienced a major transformation and stands today as the fastest growing region within Publicis Groupe.

Previously, Andrew was President & CEO of Publicis Canada. He joined Publicis Toronto in 1999. What followed were 14 consecutive years of growth. Driving the evolution of the agency into the digital age, he and his team built one of the country's largest digital operations, embedded in one of Canada's fastest growing communications companies. Andrew instilled an entrepreneurial spirit and collaborative culture that made Publicis Canada the best place to work in the entire network, as evidenced by their internal global employee satisfaction survey.

 

 

Andrew Bruce

Chief Executive Officer
Publicis Communications North America

CHIEF EXECUTIVE OFFICER

CHIEF EXECUTIVE OFFICER , Publicis•Poke

Nick Farnhill

Nick is founding partner of digital agency POKE and CEO of Publicis London. His focus is on growing digital communications and experiences for clients such as EE, Virgin, Tourism Ireland, Renault, Heineken, Morrisons, NBC and Garnier.

In 2010, Nick launched The Lovie Awards to celebrate the wonderful and inspiring things connected by the web's many tentacles. He continues to Co-Chair the Awards. Nick is also an advisory Board member of indy film streaming service MUBI and non-executive director for National Citizen Service.

In 2015, he was awarded with a Lifetime achievement award for his contribution to the industry.​

Nick Farnhill

CHIEF EXECUTIVE OFFICER
Publicis•Poke

GCL Nestlé

GCL Nestlé , Publicis Groupe

Dennis DeYonker

Dennis has over 20 years of international industry experience in Russia, UK, Germany, France, Singapore and Taiwan. Passionate about the business of culture, he speaks fluent French, Spanish and Russian.

Since May 2015 Dennis has held the role of Worldwide Account Director for Nestlé, based out of the Publicis Worldwide headquarters in Paris. He first joined Publicis Worldwide in 2014 to lead Publicis Russia as COO. There he implemented a complete restructure and renewal program to streamline operations and improve creative quality, leading to impressive performance improvements on key clients such as Nestlé, L’Oreal and Sanofi.

Dennis began his career in DMB&B Moscow as an Account Manager before moving on to become Regional Account Director (Frankfurt) for Always for CEE and subsequently the whole EMEA region. He joined the GlaxoSmithKline Consumer Healthcare UK team in 2002 as Marketing Director and in 2003 was appointed to the newly formed GSK Future Group to lead consumer communications for the GSK family oral health portfolio. As Director and Head of Global Brand Communications (UK), he later led the team to consolidate and streamline the GSK advertising, the brand building approach and agency partner relations. He joined the Ogilvy Group in 2012 as APAC Regional Director for the Danone Infant Nutrition team (Singapore) and built a bespoke WPP agency, 171, for mobile phone manufacturer HTC based in Taipei and led the full, integrated global communications program for the HTC brand.

Dennis DeYonker

GCL Nestlé
Publicis Groupe

Global Chief Executive Officer

Global Chief Executive Officer , Marcel and Publicis Luxe - Global Client Lead FCA

Charles Georges-Picot

Charles Georges-Picot started his career in advertising in New York in 1995 at Draft FCB (at the time Adler Boschetto Peebles).

Charles moved to Hong Kong the following year to join Bates as a Strategic Planner, then worked for George Patterson in Sydney until late 1999 as Group Account Director. In 2000, he joined Bates Dorland in the UK to run Global Account.

Charles joined Publicis in 2003 in London. Since then, Charles took various positions within Publicis: Board Account Director Publicis UK (2003-2004), Managing Director Publicis Dialog/Modem Paris (2005-2007), Deputy Managing Director Publicis Conseil (2008-2010), Co-Chief Executive Officer Marcel (since 2010) and Publicis 133 (since 2012).

In September 2016 he became Global CEO of Marcel and Publicis 133 (now Publicis Luxe).

Charles manages integrated and global campaigns for a wide range of clients across many categories.

 

 

Charles Georges-Picot

Global Chief Executive Officer
Marcel and Publicis Luxe - Global Client Lead FCA

Managing Director

Managing Director , Publicis Conseil

Patrick Lara

In 1988, Patrick joined Intermarco/Publicis Etoile as Account Executive on the Crédit Lyonnais and Orangina accounts.

He joined DDB in 1993, first as an Account Supervisor then as an Account Director with a strong experience in FMCG accounts.

In 2000, he was named New business Director of Jean&Montmarin.

In 2003, he took the role of Account Director, Deputy General Manager and General Manager at TBWA/Paris in charge of the BNP Paribas account, developing it on a worldwide scale. In 4 years, BNP Paribas became the number one account of TBWA Paris.

In 2008, he joined Grey Paris as the co-President. In 2 years, the agency won a significant number of pitches and international creative awards.

In 2010, he joined Publicis Groupe to run the Carrefour Group on a worldwide scale.

In 2011, he was appointed Managing Director of Publicis Conseil, running the Renault Worldwide Account.

Patrick Lara

Managing Director
Publicis Conseil

Chief Executive Officer

Chief Executive Officer , Publicis Groupe Greater China

Dr. Michael Lee

With 30 years of experience in the advertising world, Michael is one of China’s earliest advertising pioneers. He has been in management roles for over 21 years since being appointed to General Manager of DMB&B Beijing at 29 years of age. Michael has played a key part of building Ogilvy to its leadership position in Shanghai and Greater China and opened his own fashion business before joining Publicis Groupe.

Michael Lee joined Saatchi & Saatchi in 2011 and has been leading the agency to achieve a series of business successes, including nine ‘Creative Agency of the Year’ awards in the Greater China region over the past four years. Michael also won the ‘Outstanding Contribution to the Advertising Industry in China Award’ at the 43rd International Advertising Association (IAA) World Congress in 2014, the first and only Chinese to win this individual achievement award.

In 2015, Michael was named in popular Hong Kong lifestyle & fashion magazine JMEN’s ‘Men of the Year 2015’ list as the first recipient to hail from the advertising industry. June 2017 - Michael Lee became the first creative industry leader to be honored with the Nobel Laureates Honorary Fellowship & Asian Chinese Leadership Award. The award was created by the Asian College of Knowledge Management to recognize Asian leaders who have made outstanding contributions to social, economic and cultural development. December 2017 – Michael Lee was awarded the Honorary Doctorate Degree from Lincoln University, USA.

In January 2019, Michael Lee was promoted to CEO of Publicis Groupe Greater China.

Dr. Michael Lee

Chief Executive Officer
Publicis Groupe Greater China

Chief Executive Officer

Chief Executive Officer , Publicis Groupe APAC & MEA

Loris Nold

 

Loris Nold holds an MBA from the Stern School of Business, New York University.

He joined Publicis Groupe in 2003, starting in Mergers & Acquisitions and then as Vice-President, Business Improvement where he was responsible for the implementation of the multidoors and a number of other strategic initiatives.

Prior to joining Publicis Groupe, he was a Vice-President with Lehman Brothers’ investment banking in New York and London.

In 2011, he was named Executive Vice-President for emerging markets, Publicis Worldwide, based in Paris. In this role, he supervised South East Asia, Africa, the Middle East, Israel, Turkey, Latin America (ex. Brazil), CEE and the Nordics.

In November 2013, Loris Nold was appointed as Chief Executive Officer, Publicis Worldwide for Asia Pacific and Africa.

In January 2016, Loris joined the global Comex of Publicis Communications and in September he was appointed global Chief Operating Officer of Publicis Communications.

In February 2018, he was appointed as Chief Executive Officer of Publicis Groupe Asia Pacific, Middle-East and Africa. He is a member of the Management Committee of Publicis Groupe.

He is based in Singapore.

 

 

Loris Nold

Chief Executive Officer
Publicis Groupe APAC & MEA

Head of Development

Head of Development , Publicis Groupe France

Jérôme Martel

In 1995, after graduating from ESCP Europe (Paris Graduate School of Management), Jerome, who spent most of his childhood in the US, started immediately working in advertising.

He was first in charge of prestigious French brands such as Danone and France Telecom in BDDP in 1996. In 2002, he joined Young and Rubicam as the Account Director in charge of Quick (fast food) and Accenture. In 2004, TBWA/Paris (which was previously BDDP), asked him to become the Partner in charge of SNCF (the French railway company) and to be responsible for the agency’s new business.

In 2007, Jérôme Martel became New Business Director of Publicis Conseil and Deputy Director General in charge of New Business in 2010. Since 2007, Jerome has worked closely with Arthur Sadoun and Valérie Hénaff and won with them major new clients such as Axa, Cap Gemini, Fnac, GDF Suez, Orange, Total and Yoplait.

Jérôme Martel

Head of Development
Publicis Groupe France

Global Chief Strategy Officer

Global Chief Strategy Officer , Publicis Worldwide

Mick McCabe

Mick McCabe is the Global Chief Strategy Officer for Publicis Worldwide, working with the North American and Global teams.

He previously held the North American CSO role at Leo Burnett, in addition to CSO roles at Deutsch and KBSP. Among the accounts he has worked on with the Groupe are Citibank, Walmart, HPE and Heineken, Allstate, Nintendo and McDonald’s.

His work has been recognized at Cannes, Jay Chiat's and includes two Grand Prix Effies.

He has spoken about the industry for NBC's The Today Show, Fox, CBS, NPR Marketplace, Entertainment Tonight, at Cannes Festival, The Wired Conference and at various universities including Michigan & Notre Dame Business Schools. He previously chaired the Strategy conference and is a member of the 4A's strategy board.

Mick McCabe

Global Chief Strategy Officer
Publicis Worldwide

Managing Director & Chief Creative Officer

Managing Director & Chief Creative Officer , Publicis Machine

Gareth McPherson

Gareth has the pleasure of leading the creativity of Publicis Machine South Africa, a 100-people strong integrated agency and home to some of the world’s best brands.

As a company born out of digital, he and the leadership team catapulted the young agency to be a force in the industry, winning ‘break-through-agency of the year’, being recognised as National Agency ‘one-to-watch’, ranking in the top 10 creative agencies in South Africa, and most recently being placed in the top 8 EMA agencies at Cannes.

Over his 17 year career, Gareth has produced many iconic campaigns for a multitude of blue-chip clients. His work has been awarded at both local and international award shows. He has chaired and judged at various creative festivals and is a member of the IAB, Creative Circle, Publicis Worldwide Creative Board and leads the Publicis Groupe South Africa Creative Council.

Passionate about the development of talent across the continent, he contributes to the Red&Yellow Springboard Leadership Programme and the Vega School Advisory Council.

Gareth McPherson

Managing Director & Chief Creative Officer
Publicis Machine

Chairman

Chairman , Publicis Poland

Tomasz Pawlikowski

Tomasz has spent 26 years with Publicis Groupe. Over the last 14 years, he developed the leadership presence of Publicis Worldwide and other Publicis Groupe brands in over 15 countries east of Vienna with top five position in each of them. He created synergies between various brands of Publicis Groupe, developed concept of Multidoors where multiple brands work under one roof creating solid foundation for Publicis One, the new Publicis Groupe's approach on smaller and emerging markets.

Today, he manages the Polish market as one of the 20 Publicis Communications markets accepting the challenge of building another innovative organisation for the Groupe, hubbing a number of global clients in Central Europe.

He  worked for many global clients across all industries: Coca-Cola, Renault, L'Oréal, P&G, Mars, Heineken. He was the Chairman and Chief Executive Officer of Publicis Poland, one of the best and biggest agencies in Poland, and a Global Comex Member.

At the beginning of his career Tomasz worked on the client side with at Sanyo and IBM. He is a business strategist and an entrepreneur. MA, MBA, Executive Master Coach and Certified Business Consultant. Tomasz is passionate in bronze sculpting.

Tomasz Pawlikowski

Chairman
Publicis Poland

General Manager

General Manager , Nurun Quebec City

Steve Tremblay

 

As General Manager of Nurun Quebec City, Steve leads a team of multidisciplinary people working together to create strong Web solutions for international clients like Fiat Chrysler Automobiles, Proctor & Gamble and Citibank.

Prior to that position, Steve was the Global Chief Technology Officer of Nurun, facilitating technical innovation and R&D between Nurun’s global offices and helps the company deliver quality solutions to clients using best-in-class technologies.

With Nurun since 2001, Steve has helped put in place the technical innovation and mobile practices and has played an integral role in delivering major projects for clients around the world.

A technology enthusiast and eager early adopter, both in his personal and professional life, Steve is always looking for new ways to leverage innovative technologies to enhance consumers experiences.

 

 

Steve Tremblay

General Manager
Nurun Quebec City

Chief Creative Officer

Chief Creative Officer , Publicis Italy

Cristiana Boccassini

Cristiana is the only Italian female creative to achieve such extensive international recognition through her work and leadership, winning 61 Cannes Lions amongst many other international awards.

In reflection of her achievements, she was promoted to CCO of Publicis Italy in 2018 and stepping up to cover both the Milan and Rome offices.

In January 2011, Cristiana joined Publicis Italy as Executive Creative Director together with her creative partner Bruno Bertelli. In their first year, they were named members of the International Creative Board of Publicis Worldwide. Two years later, they were appointed Global Creative Directors on the global Heineken account after winning the global account for the network. Cristiana has been leading creative across key campaigns for global clients including Heineken, Diesel, Renault and Nestlè. Since her arrival in 2011, she has worked tirelessly alongside Bruno to build the reputation of Publicis Italy and to transform a local agency into a global hub, which can create work for international clients.

Cristiana Boccassini

Chief Creative Officer
Publicis Italy

Chief Creative Officer, Publicis Groupe France

Chief Creative Officer, Publicis Groupe France , Chief Creative Officer, Marcel Worldwide

Anne De Maupeou

Anne started her career at TBWA as an Art Director.

After two years at DDB Needham, she joined CLM BBDO. In 1999, she was appointed Chief Creative Officer.

In 2007, she joined Marcel as co-President and Chief Creative Officer.

In September 2016, she was promoted Global Executive Creative Director of Marcel Worldwide.

She has been working, or is currently working, for a great number of brands including Volkswagen, EDF, Total, France Telecom, Auchan, BNP, Banque Populaire, Pepsi, Mars, Kookaï, Nina Ricci, Bon Marché, Lancel, Dior, Diesel, Coca-Cola, Lancia, Fiat, Chrysler, Nestlé, Orange, Ikea, Luxottica, Contrex, Oasis, Intermarché, Instagram, and Uber, Groupama, Meetic, Carrefour, BNP, AXA, to name a few.

Throughout her career, she has won more than 300 international awards among which: 86 Lions at Cannes Lions Festival, 22 Pencils at the D&AD including 2 Black Pencils, and numerous other Grand Prix including One Show, NewYork Festivals, Clio Award, Andy Awards, London International Awards, Eurobest and Epica.

She served many times in international juries, including four times at Cannes Lions, and she was the Foreman of D&AD Direct in 2016.

Anne De Maupeou

Chief Creative Officer, Publicis Groupe France
Chief Creative Officer, Marcel Worldwide

Global Chief Creative Officer, Publicis Worldwide

Global Chief Creative Officer, Publicis Worldwide , Chief Executive Officer, Publicis Italy

Bruno Bertelli

Bruno joined Publicis Worldwide in January 2011 as ECD of Publicis Italy, together with creative partner Cristiana Boccassini. Following the growth of the Heineken client, they were soon after appointed Global Creative Directors at Publicis Worldwide. Bruno’s role grew to see him take the lead as CEO of Publicis Italy (2014) and ECD of Publicis Worldwide Western Europe (2015).

In May 2016, Bruno was promoted to Global CCO of Publicis Worldwide, a role which sees him representing the global creative board and clients of Publicis Worldwide, which include Renault, Nestlé and Heineken. Prior to Publicis Worldwide, Bruno was ECD at JWT Rome on high profile international accounts.

Bruno is a regular judge and speaker at global festivals including Eurobest, Cannes and NY Festivals. He is the most awarded Italian creative in the world with international awards including 69 Cannes Lions (14 gold), one Grand Clio and one Grand Prix at the NYF.

Born in Verona, Bruno graduated in Semiotics and attended the school of Visual Arts, after which he started his career as a copywriter in New York.

Bruno Bertelli

Global Chief Creative Officer, Publicis Worldwide
Chief Executive Officer, Publicis Italy

Chief Creative Officer

Chief Creative Officer , Publicis North America

Andy Bird

Andy Bird is Chief Creative Officer for the New York flagship office of Publicis Worldwide, North America.

Andy joined the Publicis Worldwide North America leadership team in 2015, after three years as Executive Creative Director of Publicis London, where he cultivated a talented team of senior creatives who delivered outstanding work and won numerous awards. During his tenure, Publicis London was named the 5th highest-ranking UK creative agency in the Gunn Report.

Prior to joining Publicis, Bird was Creative Director at Ogilvy&Mather where he oversaw accounts including Europcar, Expedia, The Spectator, Castrol, World Wildlife Foundation, Kraft, Comfort and MTV. He spent the majority of his career at Bartle Bogle Hegarty, where he became one of the company’s youngest ever board members and Head of Art & Design by the age of 27. In 2000, he was one of four executives who left to set up Soul Advertising -the first and last BBH breakaway agency- and later a founding partner of Nitro London, where he worked for clients including Coca-Cola and Nike, and was responsible for the award-winning GLA ‘One London’ campaign.

Over his career, Bird has won many high profile creative awards on the global stage, including Cannes Lions and D&AD pencils for clients such as American Express, Mattel, Levi’s, Dockers, Diesel, Citibank, Walmart and Audi.

 

 

Andy Bird

Chief Creative Officer
Publicis North America

President and Chief Creative Officer

President and Chief Creative Officer , Publicis Canada

Duncan Bruce

In 1999, after a distinguished and award winning career as one of Canada’s top art directors, Duncan accepted the challenge of taking a small, struggling Toronto advertising agency and re-launching it as Publicis Worldwide’s induction into English Canada. Over the course of the next fourteen years, he directed a creative resurrection that would be the foundation for one of the most dynamic, successful and respected agencies in the country. Publicis Toronto has attracted and won a prestigious client roster that now includes such iconic brands as Canada Post, Rogers, The Home Depot, WestJet, Chrysler, Metro, AirMiles and Nestlé. Currently as President and Chief Creative Officer, Duncan oversees a company that has grown from 38 employees to over 350 and is now one of Canada’s largest agencies.  

Duncan’s true forte is his innate ability to motivate and inspire the people with whom he works. That exceptional skill, combined with his tireless enthusiasm and passion for work, has enabled him to bring together an extraordinary team of esteemed creative minds.

Beyond the sphere of advertising, Duncan still finds time every week that he devotes to a personal project to which he is deeply committed. Out Of The Cold is a volunteer program that helps provide food and shelter for the homeless. Duncan and his father were instrumental in bringing this initiative into their community in 1987.  

Duncan Bruce

President and Chief Creative Officer
Publicis Canada

Executive Creative Director

Executive Creative Director , Publicis Conseil

Fabrice Delacourt

Fabrice Delacourt and Olivier Desmettre began their careers at Lowe Lintas as Creative Writer and Artistic Director on the Française des Jeux and Sega accounts among others.

After spending 3 years at Lowe Lintas, they joined the Devarrieuxvillaret agency and then, a year later, they joined Publicis.

In 1999, they left Publicis for Euro RSCG where they would stay for 10 years and work on the Citroën brand, amongst others. Their last two years would see them progress to Creative Directors.

In that capacity, they joined Leg, where they would remain for a year. They would then return to Publicis Conseil, where they continue to work on a wide range of advertising accounts, including Renault (for whom they created the Raving Rabbids and Espace i-Pad campaigns), Orange “words”, and Orange Hussars, Rowenta (Seb Group) “Find the force of silence”, Nescafé “Really Friends?”… (campaigns that won several awards at French and international festivals).

Throughout their careers, they have won many awards at the Epica Awards, Eurobest, Club des AD, the Andy Awards, the Clio Awards, Cresta and the Sharks Awards,….

They have been members of the jury at the French Club des AD on several occasions.

Fabrice Delacourt

Executive Creative Director
Publicis Conseil

Managing Director & Chief Creative Officer

Managing Director & Chief Creative Officer , PUBLICIS WORLDWIDE INDIA

Ajay Gahlaut

Ajay Gahlaut is the MD & CCO of Publicis Worldwide, India that comprises Publicis Ambience, Publicis Capital, Publicis Beehive, Publicis Health & Publicis Business. With over two decades of creative experience under his belt, Ajay is renowned for putting out work that strikes an emotional chord and which has a profound effect on the consumers and brands alike.

Ajay joins Publicis from Ogilvy India where he was Chief Creative Officer, Ogilvy North and Deputy CCO. Prior to Ogilvy, he has had stints with McCann, Saatchi & Saatchi, among others. With over 25 years of experience, Gahlaut has worked on world-renowned brands such as Pernod Ricard, BMW, KFC, Taco Bell, Dabur, Perfetti Van Melle, Mother Dairy, Pizza Hut, Sprite, Best Foods, HT Mint, Philips, among others. His work has gone on to win multiple laurels across prominent award festivals like Cannes Lions, Clio, Effies, D&AD, AdFest, etc.

Ajay Gahlaut

Managing Director & Chief Creative Officer
PUBLICIS WORLDWIDE INDIA

Group Creative Director

Group Creative Director , Publicis Toronto

Tim Kavander

Tim joined Publicis in 2007 to provide creative leadership as the Group Creative Director on Rogers, Canada’s leading telco and one of the biggest advertisers in the country.

Tim has spent the past 20 plus years as a writer and creative director of numerous award winning campaigns celebrated at home and abroad including work in CA, Cannes, and The One Show to name a few.

Prior to Publicis, he was SVP co-Creative Director responsible for establishing Arnold Worldwide in Toronto and quickly grew that shop into one of the top 5 most awarded agencies in Canada for 5 years running.

His formative experiences also included a few years at the highly regarded boutique agency Roche Macauley & Partners during which time they were named Ad Age’s International Agency of the year.

Tim Kavander

Group Creative Director
Publicis Toronto

Chief Operating Officer, Chief Creative Officer

Chief Operating Officer, Chief Creative Officer , Publicis Talent

João Livi

João is a creative guy and as a former student of economics, he also has a deep interest in businesses.

He worked for both Brazilian and international big brands such as Nintendo, Toshiba, Santander, Ipiranga Gas Stations, Sony, Itau, Nestlé and Sadia.

He joined Talent in 2000 as a Copywriter, coming from F/Nazca Saatchi & Saatchi which is now a member of Publicis Groupe.

Author or co-author of several iconic campaigns in Brazil, João leads a team with 5 Creative Directors and 13 creative teams.

He has been elected best Brazilian Creative Person in 2012, he won Brazil's Advertising Professionals' Award for Creative Contribution 2013 and has been juror at The Cannes Lions twice.

Throughout his career, he won many awards at the Cannes Lions Festival, including 15 Lions and 1 Grand Prix.

João Livi

Chief Operating Officer, Chief Creative Officer
Publicis Talent

General Creative Director

General Creative Director , Publicis Buenos Aires

Fabio Mazia

Fabio Mazia started his career working in Argentina for Agulla & Baccetti as a Copywritter. He stayed there for six years, where he grew as a professional and worked for many brands that brought him to the best international advertisement festivals, being awarded and recognized. He got a call from BBDO Madrid.

After two years of success in Spain and European market, Publicis payed attention to them, and they launched an exclusive advertisement agency for Renault, Publicis Lado C. Then, Fabio started working for Publicis Madrid.

In 2011, they came back to Argentina to take care of Publicis Buenos Aires as General Creative Directors.

He's Velez's fan, an Argentinian soccer team that won world championship in 1994. He likes write about technology and the implication in human life, in 2018 published a book of tales call "As aggressive mandrels".

Fabio Mazia

General Creative Director
Publicis Buenos Aires

Managing Director & Chief Creative Officer

Managing Director & Chief Creative Officer , Publicis Machine

Gareth McPherson

Gareth has the pleasure of leading the creativity of Publicis Machine South Africa, a 100-people strong integrated agency and home to some of the world’s best brands.

As a company born out of digital, he and the leadership team catapulted the young agency to be a force in the industry, winning ‘break-through-agency of the year’, being recognised as National Agency ‘one-to-watch’, ranking in the top 10 creative agencies in South Africa, and most recently being placed in the top 8 EMA agencies at Cannes.

Over his 17 year career, Gareth has produced many iconic campaigns for a multitude of blue-chip clients. His work has been awarded at both local and international award shows. He has chaired and judged at various creative festivals and is a member of the IAB, Creative Circle, Publicis Worldwide Creative Board and leads the Publicis Groupe South Africa Creative Council.

Passionate about the development of talent across the continent, he contributes to the Red&Yellow Springboard Leadership Programme and the Vega School Advisory Council.

Gareth McPherson

Managing Director & Chief Creative Officer
Publicis Machine

Executive Creative Director

Executive Creative Director , Publicis London

Dave Monk

Dave joined Publicis London in 2016 as Executive Creative Director. Since joining the agency he has overseen high-profile awards wins on the global stage for client Tourism Ireland, and is responsible for the globally acclaimed Worlds Apart campaign for Heineken. He sits on the Board of the British Arrows.

Dave began his career as a junior creative at BBH in 1999, where he worked for 11 years, picking up most major awards along the way. He became a Creative Director in 2006, and in 2007 was invited onto the Board of Directors.

In 2010 Dave moved to Grey London, an agency not known for its creative strength with the task of building the agency’s profile and output. Over the next five years he helped to steer and elevate it to one of the most respected and awarded agencies in the UK. Dave’s work for The Sunday Times is of particular note with campaigns for The Sunday Times Culture magazine, The Rich List, and the branded content campaign ‘The Unquiet Film Series’. In 2013 he was promoted to Deputy Executive Creative Director with a seat on the Executive Leadership team.

Dave Monk

Executive Creative Director
Publicis London

Chief Creative Officer

Chief Creative Officer , Publicis Romania & Publicis Groupe CEE

Jörg Riommi

Over the course of Jörg’s 16-year career with Publicis Groupe, his work has gained more than 200 awards at major festivals including: D&AD, Cannes Lions, Clio, London International Awards, Eurobest, Effie Awards, New York Festival, Cresta, Epica, Golden Drum, ADC and more.

He was also part of numerous international juries: Dubai Lynx Award 2010, New York Festival 2012, Eurobest 2014, CLIO 2016, Golden Drum 2016, The One Show 2017, Golden Hammer 2017 (Jury Chair), Cannes Lions 2017 and Dubai Lynx 2018.

In July 2014, Jörg was appointed as the Chief Creative Officer of Publicis Romania. Under his creative leadership, the agency ranks as the top Publicis agency in CEE and the third placed Publicis office globally at Cannes Lions 2018.

During these years, the agency was awarded with 11 Cannes Lions, four Grand Prix and 2016 Agency of the Year at Golden Drum, D&AD recognitions and most importantly, consistent new business wins. Also, Publicis was the most awarded agency in Romania at Cannes Lions International Festival of Creativity 2018, for the 2nd year in a row, and the 12th place worldwide in the Mobile category.

Jörg Riommi

Chief Creative Officer
Publicis Romania & Publicis Groupe CEE

Executive Creative Director

Executive Creative Director , Poke

Nicolas Roope

Nicolas has always looked beyond industry rhetoric to the inspiring truths of networked media and design; this passion driving his career in the business spanning the last eighteen years. Nicolas founded Antirom, Poke, Hulger, Plumen and The Lovie Awards, all companies of note and all influential and innovative in their respective fields. These endeavors have each been recognized by international industry awards and critical acclaim.

Nicolas was appointed member of the Academy of Digital Arts and Sciences in 2006, He co-chairs Internet Week Europe, an annual, open source festival that launched in London in November 2010 and is also the jury chair of The Lovie Awards, the pan-European award for outstanding achievement in the digital world.

He was included in the 2011 Adage Creative 50 and UK Wired 100 in 2011 and in 2012 was inducted into the first twenty figures of the inaugural BIMA Hall Of Fame. He also sits the UK Superbrands Council and judges and chairs international design and digital awards worldwide.

Nicolas joined the Tech City Advisory board to the UK Government in 2012, attending regular meetings at Number 10 Downing Street. He jointly founded BL-NK, a multidisciplinary event space in Hackney and is board member of the Design Special Interest Group to the Technology Strategy Board of the UK Government.

Nicolas Roope

Executive Creative Director
Poke

Chief Creative Officer, Global Clients

Chief Creative Officer, Global Clients , Publicis Singapore

Ajay Thrivikraman

Ajay currently heads the creative for PG One, the P&G-dedicated unit of the Groupe.

He has spent a decade in various leadership roles as CCO, South East Asia and CCO, Singapore. During his tenure, Publicis created one of the most culturally impactful campaigns in the region in 2017 for P&G Vicks, which was awarded at Cannes Lions and Spikes.

He also led Publicis Singapore to its first Gold Lion among others wins at Cannes and D&AD, the #1 agency ranking in Singapore in 2014, created the most-awarded print campaign in the world in 2013 and has been named among Campaign magazine’s Asia-Pacific Creative Directors of the Year and Singapore’s Most Influential Creative Directors. He has also been a Cannes jurist twice apart from other premier awards shows around the world.

In 2018, he was named “Asia-Pacific Creative Director of the Year” at the year-ending Campaign Agency of the Year awards. Prior to Singapore, he spent most of his career in Malaysia and Indonesia with agencies such as McCann-Erickson, Bates and JWT.

Ajay Thrivikraman

Chief Creative Officer, Global Clients
Publicis Singapore

Executive Creative Director

Executive Creative Director , Publicis Conseil

Elie Trotignon

Elie, an architect by education, joined Pixelpark in 1999, enlisting into the digital revolution in the early days.  Working at the heart of a multi-disciplinary team, he drove early concepts for some of the first interactive brand experiences.

In 2006, he took the creative leadership of the French interactive agency, Visual-link, where he accompanied numerous luxury brands migrate to digital experiences: Yves Saint-Laurent, Boucheron, Christofle, Sergio Rossi and Petit Bateau, among others.

In 2011, he joined Publicis Modem, which eventually became Nurun, as Creative Director.  In 2014, appointed Executive Creative Director he oversaw the creative direction for a rich portfolio of clients including digital campaign and ecosystem development: Louis Vuitton, Givenchy, Kenzo, AccorHotels, Carrefour, SNCF.

In January 2017, he was named Executive Creative Director for Publicis Conseil France.

With strong industry recognition, Elie has won a numerous French and International awards for creativity, strategic digital experiences and communications campaigns: Cannes Lions, Eurobest, Epica, NY festival, Effie, Cristal, FWA.

Elie Trotignon

Executive Creative Director
Publicis Conseil

Co-President in charge of the Creation

Co-President in charge of the Creation , Publicis Conseil

Marco Venturelli

Marco began his career in 2001 with BGS\D’Arcy Milan as a copywriter working mainly on the Ikea brand. In 2003, he joined Publicis Milan, where he soon made his mark and was named the best young creative talent in Italy.

In 2005, he left for BBDO to work on brands including BMW, Mini, Pirelli, Campari and Unicredit. Three years later, he was appointed Chief Creative Officer at Euro RSCG Milan, focusing on a number of brands including Kraft and Citroën. He left Italy for Paris in 2010, joining H as Chief Creative Officer in charge of Citroën’s worldwide account. Under his leadership, Citroën received numerous awards in France and abroad.

In 2014, Marco joined the newly-launched Les Gaulois as Executive Creative Director. The agency immediately became Havas group’s most awarded agency at the Cannes Lions Festival. After six years in France, he returned to Milan where he joined Publicis as Executive Creative Director. He was entrusted with the global creative leadership of the Heineken’s account, supervising and producing campaigns in 192 countries which received numerous recognitions at leading creative awards.

Marco modestly admits to having received about one hundred awards, including 30 Cannes Lions which he credits to the talented people working alongside him and to the courage of the clients with whom he has had the good fortune to work. He has been a member of many juries, including the LIAA, New York Festival and two Cannes Lions Film Juries.

Marco Venturelli

Co-President in charge of the Creation
Publicis Conseil

Executive Creative Director

Executive Creative Director , Publicis Conseil

Marcelo Vergara

Marcelo started working 16 years ago as Executive Creative Director in the Argentinean agency, Agulla & Baccetti, working for important clients such as Arcor, Molinos Rio de la Plata, Coca-Cola, Renault, Telecom, RepsolYpf.

He later moved to Spain to work for BBDO, managing the whole agency, working for clients such as: Pepsi, Renault international, ING Direct, Telefónica, Lays (Pepsico Foods). After 4 years managing this agency, he founded Publicis Lado C, as partner and Executive Creative Director working for Renault Worldwide & Beam Global.

Until 2011, Marcelo led Publicis Spain, working for all the net’s clients: Renault, Garnier, Grupo Mahou (beer brewery), Carrefour, Telefonica, MoviStar. Then, he moved to Latin America to lead creative for the region (excl. Brazil) as Chief Creative Officer of Publicis Latin America.

He moved to France in June 2014 to join Publicis Conseil as Executive Creative Director and manage international clients such as Renault, Engie, Orange, Sanofi and Nescafé.

In 16 years, Marcelo has been awarded in all the existing advertising festivals with more than 20 Cannes Lions, 5 pencils in The One Show, 3 pencils in D&AD, over 40 Fiap, 15 New York Festival. He has participated as juries in the majority of the most important festivals in the world.  

Marcelo Vergara

Executive Creative Director
Publicis Conseil

Chief Creative Officer

Chief Creative Officer , Publicis Mexico

Diego Wallach

Diego Wallach Chief Creative Officer Responsible for more than 16 years for all strategic and creative development, from strategy to creative work, production assessment for both regional and local brands, such as: Banamex, Nestlé, Coca Cola, GERBER, BMW/MINI, Powearde, Kotex, Sanofi, Casa Pedro Domecq, L'Oreal, The Home Depot, Maseca, Del Monte, and Telcel; among others.

Profound knowledge of the Financial, Telecommunications, and food Consumer Markets, the latter derived from being directly responsible for advertising campaigns, for both local and global markets, going from acting in mature markets such as Mexico through new business development in some countries in Latin America.

Participating in internal client committees. Also responsible for new business creative work, attaining for more than 15 clients the position for Publicis WW as main communication partner. For which more than 50 creative and effectiveness awards had been attained for both, the Company and personal achievements in festivals such as Cannes, Clio, D&AD, One Show, London, Épica, FIAP, El Sol, El Ojo de Iberoamérica, Wave Festival, The Mexican Creative Club (Círculo Creativo de México), and EFFIE among others.

Attaining for the Agency awards contributed my strategic and creative work becoming the Creative Agency of the year 2013, 2014 and 2015 at Círculo Creativo de México; second place in 2016, and Most Creative and Efficient Agency in Mexico at the 2013 EFFIE Award's, achieving both awards for the agency simultaneously for the first time ever for Publicis. Member of the jury for both, local and international award festivals. Member of Publicis GPC, since 2016.

Diego Wallach

Chief Creative Officer
Publicis Mexico

Chief Creative Officer

Chief Creative Officer , Publicis Pixelpark, Germany

Timm Weber

Timm Weber came to Publicis Pixelpark Hamburg as Executive Creative Director in 2014 and was since then responsible for campaigns, platforms and programs for clients such as Renault/Dacia, BARMER GEK, Dräger, Visa, MAGGI and Laboratoires Garnier.

Since July 2016, he is accountable for the entire Publicis Pixelpark Group in Germany as Chief Creative Officer.

Prior to joining Publicis Pixelpark, he worked for Grabarz & Partner for five years and was, among other things, responsible for the Volkswagen budget. In his position there he played a leading role in the development from a classic to an integrated agency. Further stations were Springer & Jacoby (among others Mercedes) and Jung von Matt (among others Audi).

Timm Weber was a jury member in Cannes as well as in various national and international competitions. In addition, he is teaching at the ONE Show in China, the Miami Ad School and at the ADC master classes.

Timm Weber

Chief Creative Officer
Publicis Pixelpark, Germany

Chief Executive Officer

Chief Executive Officer , Publicis Switzerland

Thomas Wildberger

Thomas Wildberger started his career in 1993 at Leo Burnett in Zurich, Switzerland.

In 1996, he moved to Hamburg, Germany where he worked as a Copywriter for 2 years at Springer & Jacoby before becoming Creative Director at Jung von Matt – both agencies are among the most awarded in Germany.

In 2002, Thomas moved to Berlin, Germany and started working as a Freelancer for some of the most creative agencies in the country.

Five years later he established Römer Wildberger, a full service agency with 10 employees. He has since sold his shares to his partner and moved back to Zurich where he became Chief Creative Officer at Publicis Switzerland. Under his leadership the agency has gone through a creative renaissance, winning countless awards for key accounts like UBS, SWISS or Salt at all relevant award shows worldwide.

Thomas is current Advertiser of the Year in Switzerland, member of the Art Directors Club Germany and board member of the Art Directors Club Switzerland.

In his new role as CEO he will drive forward our initiative "Power of One" and captain the agency into a new era.

Thomas Wildberger

Chief Executive Officer
Publicis Switzerland

Managing Director

Managing Director , The Community San Fransisco

Julie Liss

With a background as an improvisational actor with a degree in Statistics, advertising was the perfect fit for her.

Julie started her advertising career in Account Management with Leo Burnett in Chicago before moving to independent Rubin Postaer and Associates as SVP, Director of Planning for their Santa Monica and Chicago offices. While there, she founded a stand-alone brand consultancy, the Brand Biography Group. She moved to lead the Planning groups at both Team One/SaatchI & Saatchi and TBWA\Chiat Day’s LA office as well as being a member of the global planning leadership for the TBWA network.

Julie has provided strategic leadership across a wide range of national and global clients: Toyota, Scion, Nissan, Infiniti, Honda, Pedigree Dog Food, Whiskas Cat Food, Uncle Ben’s Rice, Gatorade, Pepsi, PlayStation, Activision, Learning Curve toys - Lamaze and Thomas the Tank Engine and LeapFrog Educational Toys, FAO Schwartz, Sam’s Club, Walmart, Apple, HP, Pioneer Electronics, Dewar’s White Label, George Dickel Tennessee Sour Mash, California Pizza Kitchen, MacDonald’s, Lexus, Ritz-Carlton, Wellpoint Health Care, Blue Cross Blue Shield, Stanford Hospital, Clinics, Visa, PayPal, T-Mobile.

In her role as CSO for Riney in San Francisco, Julie continues to lead strategic thinking and insight development as part of highly creative group of people dedicated to creating the kind of smart creative distinction that connects with people in new and amazing ways.

Julie Liss

Managing Director
The Community San Fransisco

Publicis National Planning Director

Publicis National Planning Director , Publicis Greater China

Heidi Zhang

Heidi is a well-respected and recognized planning talent in the industry with 19 years advertising and planning experience with multinational advertising agencies, namely Saatchi & Saatchi, Ogilvy & Mather and Publicis, in both HK and China. Up until today, she still has that butterfly in her stomach when she goes to work in the morning counting herself lucky for doing something where her passion lies.

Throughout her career, Heidi has worked for global brands such as: Venetian Macao, HK Disneyland, Watsons Store HK, C&A China, Cirque du Soleil, KFC, Pizza Hut, Sung Hun Kai, Huthison Whampoa, Century Avenue Shopping Mall Shanghai, Changpin (satellite city of Beijing), Sanya (Hainan), P&G (Olay, Safeguard, Ariel), Coke, Mead-Johnson, Nestlé, Cadbury, Biotherm, Triumph, Olay, Nestlé Milk Powder, Mercedes, Emirates Airline and Marriott.

She led a series of week long exploring tours around China in a van, which led to a book being published called “One in a Million” which is about consumer insights from China.

She has conducted numerous studies on “womanhood”, “manhood”, and “motherhood” in China.

Also, she led a planning team in HK that dominated HK Effie Awards with heads and shoulders over all other agencies for consecutive years.

A unique blend of her authentic local background and international experience make her a valuable asset for the agencies and clients she works with. Heidi has a Masters degree in Economics and Marketing from the Stockholm School of Economics.

Heidi Zhang

Publicis National Planning Director
Publicis Greater China

CHIEF STRATEGY OFFICER & MANAGING PARTNER

CHIEF STRATEGY OFFICER & MANAGING PARTNER , PUBLICIS INDIA

Neeraj Bassi

Having attained the moniker of “the solution man” by those close to him, Neeraj Bassi loves to work on ideas that resonate with consumers, become part of their life and help in spreading joy.

Neeraj is armed with over two decades of professional experience and has worked with some of the top ad agencies (Ogilvy, JWT, McCann) and market research networks (TNS, IMRB, NFO) in India and abroad. Across multiple projects that he has done for various clients, he has focused on finding a simple, innovative solution to the client’s business problems, thereby leading to sustainable growth of the brand.

Over his rich two-decade plus career, Neeraj has provided strategic guidance and brand solutions for a host of brands including Samsung, Cadbury Dairy Milk, Asian Paints, Unilever, Nestle, Philips, HSBC, Adidas, Voltas, Sprite, Max Life etc.

Neeraj is also the recipient of multiple awards across reputed award forums that recognise effectiveness like Effies (India & APAC), AME, WARC, etc.

Neeraj Bassi

CHIEF STRATEGY OFFICER & MANAGING PARTNER
PUBLICIS INDIA

Regional Head of Planning

Regional Head of Planning , APAC and Emerging Markets

Ed Booty

Ed graduated from Oxford University, where he read Theology followed by post-graduate study in The Philosophy of Art and Aesthetics at Goldsmith’s College, London.

Starting his career as a planner at St. Luke’s Communications in London, he then joined BBH becoming the Head of International Planning and Effectiveness. Having then worked across the APAC region for Ogilvy, Ed joined Publicis Worldwide in 2014.

Ed has a wealth of experience in developing multimarket communications; creating work for a range of global brands including Johnnie Walker, Dulux, Audi, Axe, Dove, KFC and various P&G and Coca-cola company brands- much of which has been rewarded for its creative excellence.

In 2009, Ed was recognised as one of the UK's Top 10 Planners and has been the recipient of a range of industry awards, including the UK Marketing Society Grand Prix, IPA Effectiveness Awards, Effies, APG awards and the 2012 Cannes Effectiveness Grand Prix.

Ed is based in Singapore, overseeing strategy for Publicis across Asia and often beyond.

Ed Booty

Regional Head of Planning
APAC and Emerging Markets

International Planning Director

International Planning Director , Publicis Conseil

Alastair Maclean

Alastair graduated from Cambridge University in 1994 with a first class honours degree in Social and Political Sciences. In 1995, he began as a planner at TBWA.

For the first two years he elaborated tools and animated seminars to enrich the agency proprietary method, Disruption.

After that time he moved from theory to practice, developing communication for international and French brands. He was the global Strategic Planner on financial services brands (AXA, BNP Paribas), alcoholic drinks (Absolut Vodka- Europe and Asia- Chivas Regal, Martell), Transport (Eurostar and French Railways) and food/retail (McDonald’s in Europe, China, and global programmes for the Olympics and Child Nutrition).

He joined Publicis in 2008, as International Planning Director and has worked for companies such as BNP Paribas, Cap Gemini, Carrefour, Heineken, Pernod-Ricard, Nestlé, as well as being part of the network planning team developing Lead the change, the Publicis Worldwide strategic method.

He is also a lecturer at Sciences Po, Paris.

Alastair Maclean

International Planning Director
Publicis Conseil

Global Chief Strategy Officer

Global Chief Strategy Officer , Publicis Worldwide

Mick McCabe

Mick McCabe is the Global Chief Strategy Officer for Publicis Worldwide, working with the North American and Global teams. He previously held the North American CSO role at Leo Burnett, in addition to CSO roles at Deutsch and KBSP.

Among the accounts he has worked on with the Groupe are Citibank, Walmart, HPE and Heineken, Allstate, Nintendo and McDonald’s.

His work has been recognized at Cannes, Jay Chiat's and includes two Grand Prix Effies.

He has spoken about the industry for NBC's The Today Show, Fox, CBS, NPR Marketplace, Entertainment Tonight, at Cannes Festival, The Wired Conference and at various universities including Michigan & Notre Dame Business Schools. He previously chaired the Strategy conference and is a member of the 4A's strategy board.

Mick McCabe

Global Chief Strategy Officer
Publicis Worldwide

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