Monday, 10.12.

Vicks #TouchOfCare, One in a Million: The Top 5 most creative brand ideas

Publicis Singapore Vicks and Publicis continue to rip our guts out with the "Touch of Care" campaign. It began with an emotional tale of a transgender mom and now, it tells a heart-tugging story about a girl with a rare skin condition, whose loving parents turn out to be bigger heroes than you can imagine.


This article was originally published on AdAge.

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Publicis Worldwide awarded Network of the Year at Eurobest 2018

Eurobest has announced Publicis Worldwide as its Network of the Year.


Publicis’ global creative on the agency focusing energy on its biggest brands

Bruno Bertelli, global chief creative officer, Publicis Worldwide, entered the industry “by coincidence” he says. On his trip to Asia, he shared with...


How 'Touch of care' solved Vicks' invisibility issue

How valuable can a daring campaign be for a well established brand? Vicks and Publicis Singapore spelled it out at Spikes.

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