Monday, 26.03.

Swarovski appoints Publicis 133 as its new lead global creative agency

Swarovski has chosen Publicis 133 as its lead global creative agency. The appointment was made following an international selection process that involved more than 20 agencies.

Publicis 133 was chosen because of its strong global presence, proven luxury brand-building capabilities, and strategic expertise. The agency will succeed New York-based Laird + Partners, which has been working with Swarovski since 2014.

Publicis 133 will partner with the brand and all its Business Units to deliver a consistent global communication strategy, focused on brand value and business efficiency.

Publicis 133, dedicated to premium and luxury brands, will build an integrated team of multidisciplinary experts for Swarovski based in key regions. The first campaign is expected to launch early 2019.

The Swarovski Executive Board commented: "We are proud to announce our decision to engage Publicis 133 as our new global creative lead agency. We look forward to leveraging the agency's outstanding record for innovative work and digital expertise to further strengthen our brand globally."

Charles Georges-Picot, CEO of Publicis 133: "For Swarovski, we have brought together the best luxury brand experts in Publicis Groupe, including Publicis 133, SapientRazorfish, MSL influence, in both Paris and Shanghai. We are proud of this new collaboration which further establishes our expertise and leadership in the luxury sector."

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