Tuesday, 01.08.

Publicis Worldwide New York Taps John Biondi in New Role of Chief Experience Officer

Publicis New York, the North America flagship office of Publicis Worldwide, expands its commitment to creative digital and physical experiences, tapping John Biondi in the new role of Chief Experience Officer (CXO). Biondi comes directly from Sapient Razorfish in Minneapolis where he was Executive Creative Director & Brand Experiences Lead for North America. As creative lead of the office’s experience capability, he will partner with Chief Creative Officer Andy Bird and report to Publicis New York CEO Carla Serrano.

The creation of the new CXO role is further testament to The Power of One and Publicis’ commitment to co-creation, collaboration and mobility for their people across all  solution hubs.   

Chief Digital Officer, Publicis Worldwide North America, Dawn Winchester, commented, “We are fortunate to have John join our management team. His significant track record in creating experiences will supercharge our capability and offer our client’s unmatched innovation in digital and physical products and services.”  

Biondi has a rich pedigree across all dimensions of UX, design and strategy for experiences. Prior to joining SapientRazorfish in 2013, he was Executive Creative Director at Modern Climate and before that, Executive Creative Director & Partner at Atomic Playpen. Biondi has worked with a variety of blue-chip clients including: Target; Citi; Harley Davidson; McDonald's and Allstate, among others.

Biondi stated, "I've spent my whole career exploring the possibilities that exist when you mash up creativity and technology. As I've gotten to know Carla and the leadership team at Publicis Worldwide, I've learned they are a group as passionate and ambitious about this pursuit as any I've met. I'm excited to join forces and help shape the work we create."

Bird concluded, “Today, creative executes across so many rich and varied, channels and platforms. By bringing unique digital experiences into our creative portfolio, we will open even more opportunities for creative expression. I’m excited to partner with John to continue to evolve the agency and offer our clients an expanded array of creative experiences.”

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