Monday, 22.08.

Publicis Worldwide India wins SonyLIV’s creative mandate

Sony Pictures Networks’ (SPN) digital entertainment platform SonyLIV, has assigned its creative mandate to Publicis Worldwide. The account was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

Sony LIV is the first premium video-on-demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement to users across platforms. Launched in January 2013, SonyLIV enables users to discover 21 years of rich archival and original content from the network channels of SPN. It also provides viewers with a wide array of movies apart from strong line-up of events across sports and music. Apart from being a pioneer in the OTT space, it has surpassed 24 million app downloads so far and is still counting.

Commenting on Publicis winning the SonyLIV creative mandate, Uday Sodhi, Executive Vice-President and Head, Digital Business, Sony Pictures Networks India, said, “During the last three years, a lot of effort has gone behind building brand SonyLIV. In Publicis we saw the right creative partner who could help us with their strategic insights. With their expertise we hope to drive impactful campaigns and create meaningful conversations around our brand.”

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10.08.

Publicis Brasil CEO, Hugo Rodrigues, has been named “Icon of the Advertising market” by Grupo Lide

Congratulations to Hugo Rodrigues, CEO at Publicis Brasil, who has been named “Icon of the Advertising market” by Grupo Lide.

01.08.

Publicis Worldwide New York Taps John Biondi in New Role of Chief Experience Officer

Publicis New York, the North America flagship office of Publicis Worldwide, expands its commitment to creative digital and physical experiences,...

29.07.

AOY 2.0: Publicis JimenezBasic Agency of the Year once again after 10 years

Publicis JimenezBasic bounces back to win Agency of the Year at the Awards of the Association of Accredited Advertising Agencies Philippines (4As).

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