Monday, 22.08.

Publicis Worldwide India wins SonyLIV’s creative mandate

Sony Pictures Networks’ (SPN) digital entertainment platform SonyLIV, has assigned its creative mandate to Publicis Worldwide. The account was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

Sony LIV is the first premium video-on-demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement to users across platforms. Launched in January 2013, SonyLIV enables users to discover 21 years of rich archival and original content from the network channels of SPN. It also provides viewers with a wide array of movies apart from strong line-up of events across sports and music. Apart from being a pioneer in the OTT space, it has surpassed 24 million app downloads so far and is still counting.

Commenting on Publicis winning the SonyLIV creative mandate, Uday Sodhi, Executive Vice-President and Head, Digital Business, Sony Pictures Networks India, said, “During the last three years, a lot of effort has gone behind building brand SonyLIV. In Publicis we saw the right creative partner who could help us with their strategic insights. With their expertise we hope to drive impactful campaigns and create meaningful conversations around our brand.”

Back to overview

21.06.

Publicis Worldwide wins in Entertainment and Media

The Entertainment and Media awards are now online, and we are really proud of our clients and teams winners!

21.06.

Publicis Worldwide wins in Creative Data, Direct, Cyber and Mobile at Cannes Lions 2017

The final results for Creative Data, Direct, Cyber and Mobile are in and we would like to say a big congratulations to our winning clients and...

19.06.

Publicis Worldwide wins in Outdoor, PR and Print at Cannes Lions 2017

A great results for our clients and agencies with 6 awards in Outdoor, 2 awards in PR, and 4 awards in Print & Publishing.

Contact Us

Find your closest contact.

Not what you’re looking for? Find our other offices.