Thursday, 18.06.

Publicis Spain and Publicis Romania: The One Show 2020 Winners

The Pencil winners of The One Show 2020 are finally here.

In total, Best in Show, four Black, 19 Gold, five Silver and three Bronze Pencils were awarded to Publicis Worldwide.

But the star of the show is Burger King's "Moldy Whopper" by Publicis Spain and Publicis Romania, INGO Stockholm and DAVID Miami, which earned 18 Gold Pencils and four Silvers for the campaign's multiple components. A well-deserved win for an amazing campaign.

The teams in Spain and Romania came together with two external partners to create one of the most famous pieces of work this year.

"We are very happy and proud of the One Show results for this incredible project and unique collaboration, bringing together 2 networks and 4 different agencies, under the inspiring leadership of Fernando Machado, CMO of Burger King."

"At the Publicis side, it’s a story of solid collaboration between Romania and Spain under the wing of Bruno Bertelli and a one-of-a-kind rollercoaster spanning few months. From the launch of the “our food is not crap” brief in Bucharest in October 2019, to a global review and the selected idea coming in from Spain presented together with another 9 to Fernando Machado in early December, to 3 parallel photo-shoots going on over Christmas in different parts of the world, to the final airing and global PR in early February. And now this - What a ride!" - Jorg Riommi, CCO Publicis Romania and Eduardo Marques, CCO Publicis Spain.

Publicis Italy also has won big with one Gold and one Bronze Pencils for Side:Biz by DIESEL, one Silver and one Bronze for Lessons for Good by Leroy Merlin, and finally one Bronze Pencil for Enjoy Before Returning by DIESEL.

A big congratulations and thank you to Jorg Riommi, Eduardo Marques, Pablo Dachefsky, Ivan Monebello, Pablo Murube, Magdalena Calonje and Pedro García, and to all the team involved!

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