Publicis Pixelpark is the new lead agency for Hamburg´s HOCHBAHN
Publicis Pixelpark will accompany Hamburg-based HOCHBAHN AG as the new lead agency on its way to becoming the smart mobility provider of the future. The main task will be the planning and management of a large-scale campaign for "switchh", the mobility offer of HOCHBAHN in Hamburg.
In addition, Publicis Pixelpark will also be responsible for the brand management and long-term orientation of the overall communication as well as other strategically relevant projects of the HOCHBAHN.
"Hamburg is on its way to becoming a model city for environmentally friendly and intelligent transport concepts. For this, we would like to have an agency at our side who makes our mission their mission”, says Christina Becker, Marketing Manager of HOCHBAHN. "Publicis Pixelpark brings a deep understanding of this complex task and has convinced us with their approaches to build relevance for switchh in the Hamburg Metropolitan Region and to gain an understanding of the offer and its benefits."
"The HOCHBAHN thinks forward and acts user-oriented and brave as well as keen on creative ideas and actions that will attract attention. Of course that's a lot of fun for us! Above all, we win not just a new customer, but a sparring’s partner at eye level”, says Timm Weber, Chief Creative Officer at Publicis Pixelpark, about the newly won client.
With the mobility service switchh, the HOCHBAHN offers an intelligent network of various publicly available mobility services, such as public transport, car and bike sharing in order to enable a comprehensive use of the various offers in just one platform. Switchh stands for a new, urban mobility that does not focus on private car mobility, but rather understands mobility as a holistic, comprehensive and easily accessible service.