Publicis Kaplan Thaler Wins People’s Voice Webby Award
NEW YORK, NY (May 19, 2014) – Publicis Kaplan Thaler and Citi received the prestigious honor of winning the People’s Voice Webby Award in the City & Urban Innovation category for the Citi Bike App. The Webby Awards is the leading international award honoring excellence on the Internet. Reflecting the tremendous growth of the Internet as a tool for business and everyday lives, the 18th Annual Webby Awards expands the mission of the Webby by honoring excellence in Websites, Interactive Advertising & Media, Online Film & Video, Mobile & App, and Social Web.
The Webby Awards presents two honors in every category — The Webby Award and The Webby People’s Voice Award — in each of its five entry-types: Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps and Social. Members of The International Academy of Digital Arts and Sciences select the nominees for both awards in each category, as well as the winners of The Webby Awards. However, you, the online community, determine the winners of the Webby People’s Voice by voting for the nominated work that you believe to be the best in each category. Each year, The Webby People’s Voice Awards garners millions of votes from the Web community all over the world.
Publicis also received Honoree status for the following:
- Best User Experience Citi Citi Bikes App
- Best Practices Citi Citi Bikes App
- Green Dawn Dawn Saves Wildlife
- Branded Entertainment/Short Crest & Oral-B Halloween
- Public Service & Activism ADL Imagine a World Without Hate
- Best Use of Social Media Scope Bacon
- Viral Marketing Scope Bacon
“We’re absolutely thrilled about the People’s Voice win. In my experience, ‘the people’ are among the toughest to impress. Throw in the fact that they went against the category winner to award it to Citi Bike, and it’s an even bigger deal,” noted Jim Kotulka.
The awards ceremony, hosted by Patton Oswalt was held on May 19th in New York City and can be viewed here. A list of all 2014 Webby Award winners can be found here.