Tuesday, 27.02.

Nick Farnhill, CEO of Publicis London & Poke, reports back from a trip to the Winter Olympics

PyeongChang2018: Korea showed the world its cultural and technological dexterity. Nick Farnhill, chief executive of Publicis London & Poke, reports back from a trip to the Winter Olympics.

In the battle of ideas, South Korea is truly the global-innovation gold medallist. Proof of this can be attributed to the recently published Bloomberg Innovation index which cites the Olympic host nation as the most innovative in the world. Already providing one of the world’s fastest internet speeds and smartphone penetration rates, South Korea is the tech hub of Northeast Asia.

I have to admit as an eternal optimist (sometimes annoyingly so) I am utterly seduced by the values of the Olympic ethos. The heroism, the overcoming of adversity - it’s got it all. The geek in me has also lapped up everything that this tech-driven nation has to offer. Above all else, though, the chance to work with the International Olympic Committee and see the Olympics first hand has been a career PB.

Read the full article here > http://bit.ly/2BTlDwE

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