Monte Carlo bets big on India; ropes in Publicis India to drive its creative mandate
Leading apparels brand, Monte Carlo Fashions Ltd. has announced the appointment of Publicis India as its creative agency. The agency won the account following a multi-agency pitch and will handle the business out of its New Delhi office.
As part of its mandate, the agency would work towards the ideation and creation of communication material for all media including print, TV, outdoor and transport media, radio, digital, brochures, booklets, in-shop materials, collaterals etc.
Monte Carlo Fashions Ltd. was launched in 1984 by Oswal Woolen Mills Ltd., the flagship company of Nahar Group. The launch was a significant step in the evolution of branded garment industry in India. Since then, the brand has been catering to the ever-growing demands of the clothing and fashion industry. For the road ahead, the company has drawn up some ambitious plans for the Indian market and will look up to Publicis India to bring its growth ambitions to life via its communication strategy.
Commenting on the partnership, Monica Oswal, Executive Director, Monte Carlo Fashions Ltd. said: "Monte Carlo is an iconic lifestyle brand that celebrates fashion in its true sense and we want to leverage its inherent strengths. In Publicis India, we have found the right partner to do this and we are looking forward to their contribution on our brand."
Sharing her views, Srija Chatterjee, Managing Director, Publicis India said: “With a series of wins like Cera, Pearl Academy, Ralson Tyres and now Monte Carlo under its belt, our New Delhi office is turning to be a hot favourite on the consideration set of clients. We are delighted that our communication idea found resonance with what Monte Carlo has in mind for the Indian market and hope to establish the brand as a favourite of Indians.”
Ravpreet Ganesh, Executive Director, Publicis India added: “Monte Carlo is the definitive Indian brand. To reinterpret a brand's strength is once-in-a-lifetime opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner. We are very proud to be associated with Monte Carlo and together we hope to create path breaking work."
Monte Carlo has pushed the envelope on high street fashion and offers a range of products for men, women and tweens. What makes the company unique is its core objective of standing up to buyers' expectations with consistent quality backed with R&D divisions equipped with latest technology, a team of highly qualified technocrats and adhering to timely schedules.
The company's products today reach the end user through different channels like Exclusive Brand Outlets, Multi Brand Outlets & Large Formats Stores. Currently, Monte Carlo is available through more than 230 Exclusive Brand Outlets and over 1500 Multi Brand Outlets in India and abroad. Monte Carlo’s products are also available online, retailing through its dedicated website www.montecarlo.in and on other leading e-commerce portals.