DPZ&T is the new Brazilian agency for Mentos and Fruittella
After a competitive process, DPZ&T was chosen as the new agency of Mentos and Fruittella. The agency will be responsible for all the communication on and off for the brands of Perfetti Van Melle, one of the global leaders of the market of candy and chewing gum.
With the new agency, the challenge is to unfold Mentos and Fruittella's global communications strategies and positions for Brazil's media platforms, reaching all consumers from Perfetti’s brands.
"It's a great achievement for DPZ&T, and it's a challenge and a privilege for every advertising professional to work on the positioning of one of the most respected and admired brands around the world. We are sure it is the beginning of a successful partnership", says Eduardo Simon, CEO of DPZ&T.
The brands Fruittella and Mentos arrived in Brazil in the 60s and 70s. In 2007, the Mentos brand was expanded to the chewing gum market with the Mentos Pure Fresh line, the first sugar-free chewing gum in round format, with crunchy shell and liquid filling from Brazil.