Thursday, 04.12.

Cadillac Appoints Publicis Worldwide as its global creative agency of record

A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

“This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand,” said Cadillac Chief Marketing Officer Uwe Ellinghaus. “We have spent much of this year refocusing on the core values of our brand. Adding Publicis Worldwide to our team —with its undisputed expertise in luxury brand building — will further our progress globally.”

Arthur Sadoun, CEO of Publicis Worldwide added: “For us, this appointment is an honor and a privilege. We will work passionately with the client leadership team to strengthen the power of the Cadillac brand.”

Cadillac’s creative and strategic agency of record since 2013 had been Lowe and Partners, part of the Interpublic Group of Companies. “We sincerely appreciate the dedication and service the Lowe team has brought to our brand,” Ellinghaus said. “The agency has aided Cadillac in a time of transition and contributed significantly to the development of its brand positioning.”

Back to overview

29.06.

Alexandra Evan, Vice President of Publicis Conseil, recognised in Ad Age's Women To Watch Europe 2020

Alexandra Evan, Vice President of Publicis Conseil has been recognised in Ad Age's line up of "Women To Watch Europe 2020". This prestigious list...

18.06.

Publicis Spain and Publicis Romania: The One Show 2020 Winners

The Pencil winners of The One Show 2020 are finally here.

In total, Best in Show, four Black, 19 Gold, five Silver and three Bronze Pencils were...

15.06.

D&AD Results: Publicis Worldwide win big

The D&AD results are here, and Publicis Worldwide has won big with 14 trophies, five Yellow Pencils, four Graphite Pencils, four Wood Pencils and one...

Contact Us

Find your closest contact.

Not what you’re looking for? Find our other offices.