Our News
Burger King Singapore Names Publicis Singapore as AOR
By Publicis Worldwide
2010-07-12
Burger King Singapore announced the appointment of Publicis Singapore as the company’s new advertising agency of record in Singapore.
Singapore, 12 July 2010 – Burger King Singapore announced the appointment of Publicis Singapore as the company’s new advertising agency of record in Singapore. Publicis will have full responsibility for the marketing of all its products, effective immediately.
Commenting on Publicis Singapore's appointment, Eric Foo, General Manager, Burger King Singapore Pte. Ltd., said, Publicis is a top agency with experience in the retail space. Appointing Publicis Singapore is one of the key initiatives that we need to do to prepare BURGER KING® for its next stage of growth in Singapore.”
“We are delighted with the appointment and the growth potential of not just the business, but the relationships we have already established with the Burger King Singapore team. The process they went through in terms of their own commitment during the pitch was incredibly generous and representative of their inherent belief in bringing the best out of their agency partnership.” said Sam Cassels, CEO Publicis Singapore.
Philip Ho, Head of Marketing at Burger King Singapore said “Our advertising needs to connect with our core consumers and we are confident that Publicis Singapore is the right communication partner for us.”
Publicis Romania lands Microsoft communications business
By Publicis Worldwide
2010-07-20
Publicis Romania has been appointed to handle Microsoft Romania’s communications business
Bucharest, July 20th: Publicis Romania has been appointed to handle Microsoft Romania’s communications business following a pitch against undisclosed agencies.
Teddy C. Dumitrescu, CEO, Publicis Romania, says: "Microsoft is an iconic global brand – which we’re proud to partner with. Our aim is to deliver contagious ideas for Microsoft with creative flair and ambitious drive. We’re also proud that this prestigious win helps to confirm our specialist knowledge of the technology and telecom sector in our market.”
Starting this month, the agency will work on Microsoft’s local creative, media, events and online communication across the entire brand portfolio, including the launch of Microsoft Office 2010.
Virgin Mobile Appoints Publicis Mojo as Lead Creative Agency in Australia
By Publicis Worldwide
2010-05-26
Virgin Mobile has announced the appointment of Publicis Mojo as its lead integration agency in Australia.
Virgin Mobile has announced the appointment of Publicis Mojo as its lead integration agency in Australia.
As lead integration agency, Publicis Mojo will work across key Virgin Mobile marketing functions including brand, acquisition, customer relationship marketing and channel. It will play a significant role in the coordination of other specialist marketing agencies, ensuring consistency of strategy and message. The new appointment sees Publicis Mojo work across a variety of both traditional and non-traditional media.
“After conducting a comprehensive formal review, we are delighted to have selected Publicis Mojo as our lead integration agency,” said Anthony Hearne, Virgin Mobile Australia Marketing Director. “We selected Publicis Mojo primarily because we felt they had excellent strategic insight which will enhance our existing marketing strategy and help us build upon the “Members Welcome” brand platform we launched last year.”
“Publicis Mojo also demonstrated to us a genuine understanding of our business and the dynamic telco industry. Their innovative thinking and fresh approach to our business will be instrumental in helping us continue delighting our members and presenting folks with credible alternative to the bigger guys in the telco market.”
Craig Davis, Co-Chairman & Executive Creative Director, Publicis Mojo said: "From day one, our values, philosophies and strategies aligned. At Mojo we believe that creativity powers progress; the Virgin Mobile team are smart, dynamic people with an infectious enthusiasm for creative solutions that will drive their business forward, and quickly. It's a happy partnership that's full of potential."
Daniele Tranchini assumes role of CEO Publicis Italy
By Publicis Worldwide
2010-07-21
Daniele Tranchini, as CEO Publicis Italy, becomes responsible for Publicis Worldwide operations in Italy.
Paris, July 21 2010. Daniele Tranchini, as CEO Publicis Italy, becomes responsible for Publicis Worldwide operations in Italy, including Publicis Milan, Publicis Rome, Publicis Dialog and Publicis Modem. He reports directly to Publicis Worldwide Chief Operating Officer Richard Pinder.
Daniele’s marketing and communications career spans over 20 years, across two continents, with senior management experience on both the client and the agency side of the business.
Comments Richard Pinder, Chief Operating Officer Publicis Worldwide, “Daniele is an experienced leader of both agencies and clients and what we need now is a professional to bring order and direction to our different businesses, grow digital operation Publicis Modem to be as strong in Italy as it is outside and to transform our creative reputation."
Daniele Tranchini added: “I am thrilled to be starting this new adventure. We have great brands and Europe is the network's home so we have significant potential. I believe we’re in great shape to take the next step forward to deliver world class contagious ideas that change the conversation for our clients and their brands.”
Daniele Tranchini’s career began and fast-tracked at JWT, where he worked across a range of blue chip clients, from consumer goods, to retail, to services. In 1996, he became CEO of JWT Italy and South Mediterranean Area Director where he revitalised the company, re-inventing the agency’s value proposition in both Italy and Europe.
Between 2004 and 2007, he was Chief Global Sales & Marketing Officer of Natuzzi SpA, Italy’s leading manufacturer of leather upholstery where he led the development of the global brand and retail offering, serving as strategic planner and manager of all international commercial, retail and marketing activities.
Prior to joining Publicis Italy, Daniele was Executive Vice President EMEA and Global Client Leader at Young & Rubicam . Based in Madrid, he was responsible for the management, development and coordination of Telefónica’s total global communications.
JP Maheu Launches into Publicis Modem Worldwide CEO Role
By Publicis Worldwide
2010-04-29
Jean-Philippe Maheu, Ogilvy & Mather's former chief digital officer, North America has started his new role as Publicis Modem’s Worldwide CEO ...
Jean-Philippe Maheu, Ogilvy & Mather's former chief digital officer, North America has started his new role as Publicis Modem’s Worldwide CEO where he is accelerating the network’s digital business drive.
"We have made a commitment to derive 30 percent of revenue from digital communications by 2012," said Richard Pinder, Chief Operating Officer Publicis Worldwide. “ With Publicis Modem’s substantial expansion and new business record – we are on track. JP’s world class digital leadership is already making its mark on our digital business”.
In 2009, Publicis Modem operations posted double-digit growth for the year, landing HP's $150 million EMEA PSG business, PayPal's global digital business, and Citibank's and Hasbro's digital accounts, Publicis Modem acquired digital shop Nemos in Switzerland last year and has further acquisitions planned in key markets. It is currently ranked as the world’s fourth biggest global digital company by RECMA.
At Ogilvy, J.P. was responsible for digital strategy across all of the company's operating units, including Ogilvy & Mather Advertising, OgilvyOne, Ogilvy PR, Ogilvy HealthWorld and Ogilvy Action. He led relationships with American Express, Siemens, Motorola and Nestlé while his digital new business drive landed several new multi-million dollar assignments.
J.P. is also former CEO of Razorfish, where he spent six years driving business development, operations, international expansion, and engagements for clients such as Ford, Cisco, Genentech, Charles Schwab, JP Morgan, AT&T and Time Warner.
Publicis Scoops Global Brief to Rebrand Telefónica
By Publicis Worldwide
2010-04-22
Publicis has been appointed to create a campaign to rebrand Telefónica as Movistar. Telefonica is one of the world’s largest telecommunications ...
Publicis has been appointed to create a campaign to rebrand Telefónica as Movistar. Telefonica is one of the world’s largest telecommunications companies by market cap and Spain’s number one multinational.
The agency will produce a worldwide campaign that will run predominantly in Spain, announcing that the Telefónica brand will now be known as Movistar.
It will also run across Latin American markets where the Telefónica brand is established and will include TV, print, posters, online marketing, mobile advertising and in-store activity.
The appointment will see the agency devise a global strategy for the Movistar brand, as well as through-the-line campaigns set to run in all of Movistar's markets.
This activity will follow Publicis' initial campaign announcing the rebrand.
The appointments come as part of an overhaul of Telefónica's marketing arrangements. The telecoms giant spends around £250 million on advertising globally
Steven Althaus Appointed Chairman and CEO Publicis Germany and Austria
By Publicis Worldwide
2010-04-20
Award Winning Marketer Steven Althaus Appointed Chairman and CEO Publicis Germany and Austria
Steven Althaus joins Publicis Worldwide in the newly created role of chairman and CEO Publicis Germany and Austria.
Recently named the eighth most influential marketing manager in Germany (W&V, January 2010, Steven arrives from Allianz, one of the world’s largest financial service providers, where he was formerly head of global brand management & strategic partnerships.
He was responsible for brand management worldwide including advertising, media, corporate design, digital initiatives, e-marketing and sponsorship, as well as all brand related topics around governance such as brand architecture, legal protection and brand evaluation.
He led the global Allianz pitch team in 2009 to arrive at one multi-local agency set-up, with one consistent communication framework. This new global agency set-up has won global acclaim from the marketing community.
Steven’s career spans both the client and agency side of the business – he previously headed up a unit of Springer & Jacoby and started his career within the Young & Rubicam network in Frankfurt and London, at Burson-Marsteller.
Comments Richard Pinder, chief operating officer, Publicis Worldwide, “Steven is an outstanding talent in the German market. As well as strong creative credentials from Springer, he is brilliantly place to know what top clients are looking for today
Kevin Tromp joins Publicis South Africa as CEO
By Publicis Worldwide
2010-03-10
Kevin Tromp has joined Publicis South Africa as chief executive officer.
Kevin Tromp has joined Publicis South Africa as chief executive officer.
The appointment sees Kevin return to South Africa after stints in the USA and Asia, working on both the agency and client side of the business. He arrives with extensive international integrated marketing communications experience with brands including McDonalds, Marlboro, United Airlines, Ford, Mercedes Benz, GlaxoSmithKline and Bristol Myers Squab.
Richard Pinder, Publicis Worldwide chief operating officer, comments: “Kevin’s South African heritage, his dual career as a client and agency head and his impressive track record across all marketing communications make him an excellent choice to set us on a path to achieve our long term goal to be a top ten player in the market”.
In South Africa, Kevin’s career was fast tracked to board directorship of Sonnenberg Murphy Leo Burnett in Johannesburg, where he was client business director, direct marketing. He subsequently managed the South African Airways business globally before moving to Chicago to lead the United account and later to Kuala Lumpur, Malaysia, as managing director of Leo Burnett and Arc.
In his most recent role with the Brassfield Group, Kevin was responsible for managing corporate identity, brand development, digital and direct marketing strategy, and implementation, across more than thirty international markets for a range of healthcare, homecare and cosmetic brands
Nestle Malaysia Moves Maggi Business to Publicis
By Publicis Worldwide
2010-03-08
Nestle Malaysia has assigned its Maggi acccount to Publicis from Ogilvy & Mather and will handle the full communications assignment for the entire product brand portfolio.
Nestle Malaysia has assigned its Maggi acccount to Publicis from Ogilvy & Mather and will handle the full communications assignment for the entire product brand portfolio.
The business was aligned to Publicis, the principle global agency for Maggi, following a full strategic review.
The majority of the Maggi packaging and point of sale is already handled by Publicis Malaysia’s design agency CGS. The retail and shopper competency forms a critical part of the agency’s Maggi Contagious brand team. The team consists of expertise in packaging, shopper marketing, branded content, CRM, digital, PR and advertising.
Maggi is the leading culinary brand in Asia, and a worldwide leader in flavour and meal enhancement.
Dean Bramham, CEO Publicis Malaysia said, “The Maggi brand has a great heritage and holds a very special place in the heart of all Malaysians. The brand has big ambitions to drive innovation and inspiration to match the food and lifestyle trends that are emerging in this fast moving economy with over 30 million consumers. Our goal is to evolve and lead a new Maggi conversation with consumers.”
Duval Guillaume-Antwerp Campaign for Alfa Romeo Sends Sales Soaring
By Publicis Worldwide
2010-02-04
A contagious campaign created by Duval Guillaume-Antwerp, part of Publicis Worldwide, for Alfa Romeo has helped generate record sales for the brand in Belgium.
A contagious campaign created by Duval Guillaume-Antwerp, part of Publicis Worldwide, for Alfa Romeo has helped generate record sales for the brand in Belgium. The campaign has also been awarded a Five Star review by The Financial Times.
Launched prior to the Brussels-based European Car Show 2010, the campaign aimed to create awareness of Alfa Romeo’s price promotions while maintaining the aspirational value of the brand.
It contains a viral video showing a “unique team of explorers from Alfa Rome Belgium” travelling off the coast of Guam island with a specifically constructed billboard advertising the lowest price ever for an Alfa Romeo 147. The spoof video shows the team lower the billboard to the lowest known point of the planet – some 11,000 metres.
The campaign was amplified when the agency created an installation that toured Belgian shopping centres featuring a full-size Alfa Romeo MiTo sticking out of a trolley full of everyday shopping items.
Alexandre De Preter, communication manager for Alfa Romeo Belgium, says: “Sales of Alfa Romeo are up by 80% compared with same time last year, the Alfa Romeo MiTo producing a stunning +168% sale (vs 2009). January 2010 has been the best January sales in history. Most importantly of all, the campaign manages to make the car cheap without making the brand cheap”.
Reports the FT: “It is a delicate balancing act to convey low prices without devaluing the brand’s core values of innovation and driving pleasure; and, in the age of the internet when the message could easily spread beyond the intended target, it is particularly important to get it right. This promotion pulls it off with the kind of flair the Alfisti would expect.”
Publicis Entertainment launches Renault TV
By Publicis Worldwide
2010-01-28
Publicis Entertainment, Publicis Worldwide’s branded content division, has launched Renault TV in the UK and France.
Publicis Entertainment, Publicis Worldwide’s branded content division, has launched Renault TV in the UK and France.
Renault is the first carmaker to launch a television channel internationally, broadcasting on Sky Guide 883 in the UK and on channel 349 on Canalsat.
The channel is also available on IPTV at Renault.tv and through social networking sites Facebook, YouTube, Daily Motion, MSN and Yahoo Video.
Renault TV broadcasts 24/7 every day of the year and features entertainment and automotive programming, such as documentaries, quiz and cookery shows, test driving, World Series and F1 motorsports.
Publicis Entertainment launched in 2009 to create branded solutions for entertainment platforms, working in collaboration with Fremantle, Endemol and Definition TV. It is headed up by Marcus Vinton, partner and chief creative officer.
“Renault is the first automobile manufacturer to launch a television channel on Sky, Canalsat and the internet,” said Patrick Fourniol, Renault’s communication marketing director. “With a potential audience of nearly 30 million people, Renault TV is a real opportunity to broaden our target.”
Renault TV and Renault.tv reflect the rollout of a key component in Renault’s marketing strategy, aimed at strengthening the customer’s experience of the brand.
Publicis Tops Campaign 2009 New Business Table
By Publicis Worldwide
2010-01-14
Publicis is the UK’s top new business performer for 2009, according to figures from the AAR.
Publicis is the UK’s top new business performer for 2009, according to figures from the AAR.
Publicis topped the table for the most new-business wins from any source with eleven, including the high profile social work account for COI, Malibu’s global advertising, Visa DM’s Olympics sponsorship pan-european business, RBS recruitment, Vestas Wind Systems, Barratt Developments, Karen Millen, Prime Gaming, Vichy, Plymouth Gin, Yoplait.
The results are taken from the AAR’s annual report Who was the best advertising agency at new business in 2009. The pitches had to be decided by 31 December and reported in the trade press.
Comments Nigel Jones, group chairman and CEO Publicis UK, “This is a tremendous achievement, a clear signal that the Publicis brand is firing on all cylinders in the UK. Congratulations to all the teams who made this possible”.
Sheena Jeng is China Ad Industry’s “Outstanding Woman” of 2009
By Publicis Worldwide
2010-01-19
Publicis China’s chief executive officer Sheena Jeng has been awarded the 2009 “China Ad Industry’s Outstanding Woman” by the 21 st AD International Summit.
Publicis China’s chief executive officer Sheena Jeng has been awarded the 2009 “China Ad Industry’s Outstanding Woman” by the 21 st AD International Summit.
The summit, co-organised by China Advertising Association of Commerce, Beijing Advertising Association and 21 st Century Advertising Biweekly title, awarded the honour in recognition of Sheena’s contribution to the advertising industry in China.
She has been CEO of Publicis China since 2006 and integral in leading the company to be China’s fastest growing agency.
Sheena has 20 years of advertising experience, starting as a copywriter and becoming creative director of O&M in Taiwan in 1989. She joined D’Arcy in 1999, which later became Publicis, and successfully recreated Publicis Taiwan as a hot shop, helping it become Agency of the Year in 2000 and 2006.
Renault consolidates its Italian advertising into Publicis
By Publicis Worldwide
2010-01-12
Publicis has been awarded Renault’s full advertising business in Italy.
Publicis has been awarded Renault’s full advertising business in Italy. Publicis’ Rome-based agency will be responsible for the development, management and coordination of all advertising campaigns and initiatives across the entire Renault portfolio of brands and products. – including total communications for Renault’s dealership network.
Alessandro Cedrone, deputy general manager of Publicis Rome, comments: “We are enormously proud of this new assignment from Renault. This consolidation will enable stronger, stream-lined communication for this iconic Italian brand. Our closer collaboration with Renault’s Italian team is a terrific starting point to generate important growth for the brand”.
The agreement follows the recent renewal of the global partnership between Renault and Publicis for the entire Renault portfolio of brands, products and services across 28 countries worldwide until 2013.
Kevin Ramsey Appointed Chairman and CEO Publicis Asia Pacific
By Publicis Worldwide
2010-01-15
Former President and CEO McCann Worldgroup Asia Pacific and CEO McCann Worldgroup Japan, Kevin Ramsey has been appointed Chairman and CEO Publicis Asia Pacific.
Former President and CEO McCann Worldgroup Asia Pacific and CEO McCann Worldgroup Japan, Kevin Ramsey has been appointed Chairman and CEO Publicis Asia Pacific.
Commented Richard Pinder, chief operating officer, Publicis Worldwide, “Kevin has impeccable credentials – he builds winning teams, has tremendous operational experience across the region and combines blue chip global client expertise with entrepreneurial flair. Importantly we share common values – a commitment to creativity, to digital marketing solutions and to creating contagious ideas that change the conversation to drive growth for our clients and their brands. I regarded him as a formidable competitor when I was working in the region and am proud to have him join us.”
Kevin Ramsey said, “I am excited to be joining Publicis. The network has an intriguing point of difference and is uniquely prepared to deliver growth to clients in today’s new reality. Matt has developed excellent client relationships across the region and we will be working together through a transition period while I get up to speed. I am also looking forward to working with Calvin Soh. The creative work has fuelled a new dynamism for Publicis which we can take real advantage of.”
Concluded Calvin Soh, vice chairman, chief creative officer Publicis Asia, “I look forward to forging a great bond and camaraderie with Kevin and continuing to create contagious ideas for our clients. I am excited about the new partnership and I know we can do good things.”
Publicis Worldwide is Europe’s Third Most Creative Network
By Publicis Worldwide
2009-12-02
Eurobest 2009 saw Publicis Worldwide land a Top Three place in Eurobest’s prestigious Network of the Year – for the first time ever.
Eurobest 2009 saw Publicis Worldwide land a Top Three place in Eurobest’s prestigious Network of the Year – for the first time ever.
Publicis hotshot Marcel Paris was ranked third as Eurobest Agency of the Year.
Comments Olivier Altmann, recently appointed chief creative officer, Publicis Worldwide and president of Eurobest’s Craft jury: “We have ambitious goals – to become a top five creative network by 2012 – our Eurobest performance is an encouraging sign.”
The network picked up a total of 21 trophies across categories from integrated to interactive to design, from TV to print to outdoor including 5 Golds, 7 Silvers and 9 Bronzes for brands including Renault, Wonderbra, British Army, Telenet, Miss Dior, MTV and France 24 News.
Eurobest are Europe’s leading creative awards. The jurors judged 4020 entries of which 282 were winners.
Publicis Worldwide chief operating officer Richard Pinder concludes: “This summer we picked up more Lions than ever before across design, digital, film outdoor and press. Our creative talent has been further bolstered with key talent like Craig Davis, former Worldwide Creative Director JWT, Miguel-Angel Furones, former Worldwide Creative Director Leo Burnett, and Franklin Tipton who joins us in January from Goodby. We are delighted with our Eurobest showing – congratulations to all our winners.”
Publicis Worldwide Names Olivier Altmann CCO
By Publicis Worldwide
2009-11-20
Olivier Altmann has been named to the new position of CCO, Publicis Worldwide. He retains his position as executive creative director, co-chairman ...
Olivier Altmann has been named to the new position of CCO, Publicis Worldwide. He retains his position as executive creative director, co-chairman of Paris-based Publicis Conseil.
"We have an ambitious target to be a top five creative network by 2012. To do that I need a partner who can spend his time on global accounts and on key creative talent around our network," Publicis COO Richard Pinder. "Olivier is ideal for this role having already been a chairman of our creative board and it's great to finally be able to have him in this crucial role. He will join our worldwide executive committee with immediate effect."
Olivier will divide his responsibilities between global clients like Renault and Orange, and recruiting and motivating top talent.
Olivier was a co-founder, in 1998, of BDDP & Fils, which is now part of TBWA Group. He started his career as a copywriter in 1987 and has worked at agencies like WPP Group's Young & Rubicam and Interpublic Group's FCB. In 2004, he joined Publicis Conseil in the top creative role. Among the clients he has worked with are Orange, BMW, McDonald's, Club Med, Epson, Renault, Wonderbra, Nestlé, Caisse d'Epargne, Michelin, Sara Lee and Samsung.
Publicis has been changing the top creative talent at offices around the world: Craig Davis, former CCO JWT worldwide, was named CCO and Co Chairman-, Publicis Mojo Australia and New Zealand; Miguel-Angel Furones, former global CD at Leo Burnett Worldwide, was appointed chairman of Publicis Spain; and Franklin Tipton, Executive Chairman at Omnicom Group's Goodby, Silverstein & Partners, became ECD, Publicis Mojo Melbourne.
Publicis Dialog wins Cirque du Soleil in Europe
By Publicis Worldwide
2009-11-20
Publicis Dialog network has won the fully integrated advertising account for Cirque du Soleil across Europe.
Publicis Dialog network has won the fully integrated advertising account for Cirque du Soleil across Europe.
This is the first time the communications strategy for Cirque du Soleil has been consolidated into one agency in Europe. The account includes advertising, online, street marketing and events, direct and a customer relationship marketing programme.
The brief is to create integrated activity aimed at increasing revenue from ticket sales, including offers to promote the circus troupe’s upcoming tours and events, and encourage people who have been to previous performances to attend the new ones.
The resulting campaign will run across traditional advertising, a customer relationship marketing programme and online.
Cirque du Soleil has previously relied on PR and partnerships with media owners such as Heart FM and The Times to promote its shows. It has also run poster campaigns to support individual shows.
Publicis Announces Creation of Skandaali Publicis
By Publicis Worldwide
2009-11-17
Publicis Worldwide today announces the creation of a new advertising agency in Finland – Skandaali Publicis.
Publicis Worldwide today announces the creation of a new advertising agency in Finland – Skandaali Publicis.
The agency is a result of the merger of creative hotshop Skandaali, formerly part of Publicis Groupe’s Leo Burnett, and international shop Publicis Helsinki.
Comments Richard Pinder, chief operating officer, Publicis Worldwide: “The new shop offers the compelling combination of Skandaali’s award winning creative firepower and the digital and network experience of Publicis Helsinki. It’s a winning combination for our clients and their brands”.
The combined entity brings together a prestigious international client list such as Coca-Cola, L’Oréal, Nestlé and leading Finnish companies Kesko, Valio, HKScan and Aurinkomatkat, making it a top three agency in Finland.
Skandaali Publicis management comprises chief executive Kenneth Lindfors, formerly Publicis Helsinki managing director, and executive creative director Sari Mikkola-Mannila, one of the award-winning creative founders of Skandaali.
Kenneth says: “We’re in the business of delivering contagious ideas that change the conversation about brands. With stars like Sari at the helm together with the scope and scale of our new operation, Skandaali Publicis is a new superforce in the market”.
Miguel-Angel Furones joins Publicis as Chairman of Publicis España
By Publicis Worldwide
2009-11-11
Publicis Worldwide has appointed former Leo Burnett worldwide creative director Miguel-Angel Furones to run all Publicis operations in Spain ...
Publicis Worldwide has appointed former Leo Burnett worldwide creative director Miguel-Angel Furones to run all Publicis operations in Spain as chairman of Publicis España.
He brief is to bring the units into close partnership and to find opportunities to serve clients across all communications disciplines.
Comments Richard Pinder, chief operating officer of Publicis Worldwide: "Miguel Angel is a creative powerhouse with a passion and energy for brands and business that is contagious. I am looking forward to working with him again."
Miguel-Angel joins from Ignition K, part of the Leo Burnett Group in Spain., where he was formerly Chairman.
He says: "Whilst I am sad to leave the Ignition project so soon after forming it, I am delighted to be invited to take this important new role for the Publicis brands in Spain. I know Richard wants us to drive creative quality, digital knowledge and local new business with a team that works well together."
Branded Content Division Publicis Entertainment Launches
By Publicis Worldwide
2009-10-05
Publicis Worldwide has launched Publicis Entertainment, a division dedicated to creating branded entertainment solutions for television content, gaming and motion pictures integration.
Publicis Worldwide has launched Publicis Entertainment, a division dedicated to creating branded entertainment solutions for television content, gaming and motion pictures integration.
The team will focus on creating end-to-end entertainment solutions for brands across digital TV, Web TV, gaming, mobile, social networking platforms and motion pictures.
In addition, the division will generate new revenue streams for brands including IP exploitation, advertising airtime, on-air sponsorship packages, ancillary distribution,
Publicis Entertainment is headed up by partner and chief creative officer Marcus Vinton, an award-winning creative who was formerly executive creative director of Ogilvy London before venturing into TV and brand integration for movies.
Marcus was involved in the launch of Sky's interactive TV platform ten years ago, and has since pioneered the development of television and entertainment branded content formats for the advertising, motion picture and music industries.
The team also includes Samantha Glynne as director of channels/executive producer. She has worked on channel launches in the UK and internationally, most recently on the launch and running of The Audi Channel.
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